NBA’s David Nurse On The 3 Mental Habits That Will Optimize Your Business

In this edition of our Corporate Competitor Podcast, the mindset optimization coach who has helped 28 NBA All-Stars reach their professional pinnacle offers lessons for getting into the zone and mastering your mindset in the game of life.

David Nurse—who has helped 28 NBA All-Stars reach their pinnacle—loves to use the example of Steph Curry to make a point of great professional pride: confidence lies in self-awareness. To illustrate his statement, David points to Curry’s 2009 scouting report that listed him as slow, small, unathletic, at best a “backup/fringe” player who “relied too heavily on his outside shot.”

“Are you kidding?” asks David. “If Steph Curry had allowed the report to influence his mindset, he might have said, ‘You know, maybe they are right?’ But Curry didn’t allow others to cap his potential or give him an excuse.” Thirteen years and multiple NBA Championships later, the only argument anybody has about the Golden State Warrior is where he belongs on the All-Time NBA Team.

As a former professional basketball player, David’s ability to get into the zone and master his mindset led him to two Guinness World Records for shooting. In 2016, the Brooklyn Nets hired him as a coach to help players improve their three-point shooting, and they went from 28th in the league to second.

Since then, David has applied his mindset and leadership programs to more than 100 NBA players. His tools have also helped Fortune 500 CEOs, tech moguls, Hollywood actors and musicians develop better habits. “Since 80 percent of what we do each day is habitual,” David pointed out, “we need to be intentional about our habits.”

In the podcast, the author of Pivot & Go discusses how leaders can master their minds through confidence, cooperation, service, and purpose.

David poses the question, “If everything is taken away in your life, are you okay? Do you stand for more than what it says on your business card? If that’s where you find your confidence, it will go away. Where does your core self-awareness come from?”


 • 3:30   How to identify insatiable drive.

• 8:30   How to live in service of others.

• 10:00  His experience coaching Mark Cuban.

• 14:00  Three mental habits you can cultivate to optimize your business.

• 20:00  Why the word potential means nothing in itself.

• 25:00  How to develop a process that focuses on your strengths.

Check out the full Corporate Competitor Podcast interview archive and subscribe to new episodes.


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