Close this search box.
Close this search box.

Radio’s Finest Hour Comes Amid Covid-19 Pandemic

While distrust of national media grows, local broadcast radio was made for these moments, says the CEO of a chain of stations.

Most Americans fondly think of their local radio station as a fun, friendly and free source of music and entertainment tailored to their geographic area.

During moments like these, however, local radio becomes their indispensable support and refuge. Radio stations, from sea to shining sea, quickly reverted to their critical “other role.” This other role is to become a part of our all-important national, regional and local communications infrastructure.

In an era where trust in national news media is at an all-time low, local media and specifically local radio are a deeply trusted source of reliable, actionable, targeted information for our local communities.

In short, local broadcast AM/FM radio was made for just these moments.

Providing the perfect balance between timely information and an escape from the anxieties of the hour, live and local broadcasters are helping to connect and hold the nation and our communities together at the very moment they’ve been forced apart. No other medium can do this as well as AM/FM radio.

As our fellow citizens are shuttered in their homes, out of touch with the world and their communities like never before, their local radio stations are their trusted neighbor, always “on.” Local DJs and news departments are a source of stability and comfort, riding out and talking through the crisis with their listeners—not above or below them, but alongside them.

As during so many crises over the past 100 years, AM/FM radio is a rock that communities, small and large, coast to coast, are leaning on. The trust, the companionship, the familiar voices, the steady reliability seem obvious as to why we have always loved this medium.

We know deep down during moments like these, when we push the “on” button, we will find exactly what we need right now. After all, local broadcast radio was made for moments like these.


  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events


    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)


    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.