Richard Branson’s Three Most Important Leadership Principles

In the following interview, Branson talks about his rule-breaking leadership style, his involvement in hiring and selecting leaders for Virgin, how he originally came up with his companies values and mission, and more.

I caught up with Sir Richard Branson, as he was releasing his latest book, The Virgin Way: Everything I Know About Leadership. Branson is an international entrepreneur, adventurer, icon and the founder of the Virgin Group. The Virgin Group is one of the world’s most recognized and respected brands, with over 400 companies. His previous best-selling books include Like a Virgin: Secrets They Won’t Teach You at Business SchoolLosing My VirginityScrew It, Let’s Do ItBusiness Stripped Bare, Reach for the Skies and Screw Business As Usual.

According to the Forbes 2012 list of billionaires, Branson is the sixth richest citizen of the United Kingdom, with an estimated net worth of US$4.6 billion. Today, Branson’s Pioneering Commercial Spaceflight Virgin Galactic announced a global partnership with Grey Goose Vodka.

You can read Branson’s blog or follow him on Twitter for more live updates from his extraordinary life @richardbranson.


Get the CEO Briefing

Sign up today to get weekly access to the latest issues affecting CEOs in every industry

upcoming events