SPONSORED CONTENT
How to Transform your Employees into Brand Storytellers

But they’re not necessarily looking to employers to share this information. With conversations happening across social networks and platforms, candidates are increasingly getting information about an organization from current employees or other third-party sources.

While official communication still has its role, manufactured messages are often met with skepticism. Candidates are often cynical about company-generated employer brand messaging, which is why current employees or a trusted third-party can be a powerful competitive differentiator for recruiting.

For example, Amazon is a pioneer of the third-party endorsement strategy, having built its business by sharing customer reviews and purchases of products, books and movies.

While third-party endorsements are powerful, their value is extended when they come from someone a job-seeker knows. Activating your company’s internal workforce as part of your recruitment and employer brand strategy can create a powerful set of brand ambassadors, each of whom can deliver high-impact messages about why your organization is a great place to work.

With first-hand knowledge of what it takes to fit in and succeed at your company, brand ambassadors can identify candidates with the right skills and experience, in addition to promoting openings.

So, how do you get your internal workforce to tell your brand’s stories?

Click here to find out 5 ways to transform your employees into brand storytellers.

SHARE
Chief Executive magazine (published since 1977) is the definitive source that CEOs turn to for insight and ideas that help increase their effectiveness and grow their business. Chief Executive Group also produces e-newsletters and online content at chiefexecutive.net and manages Chief Executive Network and other executive peer groups, as well as conferences and roundtables that enable top corporate officers to discuss key subjects and share their experiences within a community of peers. Chief Executive facilitates the annual “CEO of the Year,” a prestigious honor bestowed upon an outstanding corporate leader, nominated and selected by a group of peers, and is known throughout the U.S. and elsewhere for its annual ranking of Best & Worst States for Business. Visit www.chiefexecutive.net for more information.

PARTNER CENTER