SPONSORED CONTENT
How to Transform your Employees into Brand Storytellers
SPONSORED CONTENT
But they’re not necessarily looking to employers to share this information. With conversations happening across social networks and platforms, candidates are increasingly getting information about an organization from current employees or other third-party sources.
While official communication still has its role, manufactured messages are often met with skepticism. Candidates are often cynical about company-generated employer brand messaging, which is why current employees or a trusted third-party can be a powerful competitive differentiator for recruiting.
For example, Amazon is a pioneer of the third-party endorsement strategy, having built its business by sharing customer reviews and purchases of products, books and movies.
While third-party endorsements are powerful, their value is extended when they come from someone a job-seeker knows. Activating your company’s internal workforce as part of your recruitment and employer brand strategy can create a powerful set of brand ambassadors, each of whom can deliver high-impact messages about why your organization is a great place to work.
With first-hand knowledge of what it takes to fit in and succeed at your company, brand ambassadors can identify candidates with the right skills and experience, in addition to promoting openings.
So, how do you get your internal workforce to tell your brand’s stories?
Click here to find out 5 ways to transform your employees into brand storytellers.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
