Tag: advertising
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
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CEO1000
CEO1000 Tracker Full List
From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.
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CEO CONFIDENCE INDEX
CEO Confidence Continues To Erode In April
U.S. CEOs’ outlook for business conditions 12 months from now continued to fall in April, the third straight month of decline.
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BEST & WORST STATES FOR BUSINESS
Best and Worst States For Business
Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.
CEO OF THE YEAR
CEO of the Year
Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.
EDITOR'S PICKS
How A Former Accenture CEO Turned A Failing Leadership Into Growth
This former CEO's first year was a disaster until he shifted everyone's focus to create a customer-centric organization. What happened after that went directly to the bottom line.
What P&G Learned About Marketing From Elon Musk
While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.
How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward
Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.
Meet the ‘New-Collar’ Workers in Manufacturing
Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.