Tag: advertising
How WeatherTech’s CEO Turned Super Bowl Ads Into Personal Platform
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
National CineMedia CEO Andy England On The Transition From CMO To...
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
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CEO CONFIDENCE INDEX
CEO Optimism Again Climbs In April Amid Soaring Vaccination Rate
Chief Executive’s latest poll of U.S. CEOs finds growing confidence in the future of the economy; most now expect rising profits, revenue, hiring and capital expenditures in the coming months.