Tag: advertising
How WeatherTech’s CEO Turned Super Bowl Ads Into Personal Platform
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
National CineMedia CEO Andy England On The Transition From CMO To...
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
- Advertisement -
- Advertisement -
SUBSCRIBE TO CHIEF EXECUTIVE
Sign Up to Receive Chief Executive Magazine
Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.
CEO CONFIDENCE INDEX
July Poll Finds CEO Confidence Rebounding To Multi-Year High
Chief Executive’s latest poll of U.S. CEOs finds surging optimism, as buoyant consumer demand and return-to-office policies swamp inflation worries.