David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
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WC_Custom_Recipients Object
(
[version] => 1.0.0
[order_data_meta_key] => _wccr
[cart_item_data_meta_key] => _wccr_recipients
[cart_products] => Array
(
)
[product_ids] => Array
(
)
[products] => Array
(
)
[products_prices] => Array
(
)
[shipping_fields] => Array
(
[shipping_first_name] => Array
(
[label] => First name
[required] => 1
[class] => Array
(
[0] => form-row-first
)
[autocomplete] => given-name
[priority] => 10
)
[shipping_last_name] => Array
(
[label] => Last name
[required] => 1
[class] => Array
(
[0] => form-row-last
)
[autocomplete] => family-name
[priority] => 20
)
[shipping_company] => Array
(
[label] => Company name
[class] => Array
(
[0] => form-row-wide
)
[autocomplete] => organization
[priority] => 30
[required] =>
)
[shipping_country] => Array
(
[type] => country
[label] => Country / Region
[required] => 1
[class] => Array
(
[0] => form-row-wide
[1] => address-field
[2] => update_totals_on_change
)
[autocomplete] => country
[priority] => 40
)
[shipping_address_1] => Array
(
[label] => Street address
[placeholder] => House number and street name
[required] => 1
[class] => Array
(
[0] => form-row-wide
[1] => address-field
)
[autocomplete] => address-line1
[priority] => 50
)
[shipping_address_2] => Array
(
[placeholder] => Apartment, suite, unit, etc. (optional)
[class] => Array
(
[0] => form-row-wide
[1] => address-field
)
[autocomplete] => address-line2
[priority] => 60
[required] =>
[label] => Apartment, suite, unit, etc. (optional)
[label_class] => Array
(
[0] => screen-reader-text
)
)
[shipping_city] => Array
(
[label] => Town / City
[required] => 1
[class] => Array
(
[0] => form-row-wide
[1] => address-field
)
[autocomplete] => address-level2
[priority] => 70
)
[shipping_state] => Array
(
[type] => state
[label] => State
[required] => 1
[class] => Array
(
[0] => form-row-wide
[1] => address-field
)
[validate] => Array
(
[0] => state
)
[autocomplete] => address-level1
[priority] => 80
[country_field] => shipping_country
[country] => US
)
[shipping_postcode] => Array
(
[label] => ZIP
[required] => 1
[class] => Array
(
[0] => form-row-wide
[1] => address-field
)
[validate] => Array
(
[0] => postcode
)
[autocomplete] => postal-code
[priority] => 90
)
)
[cart_recipients] => Array
(
)
[recipients] => Array
(
)
[recipients_values] => Array
(
)
[update] => 0
)
WC_Cart Object
(
[cart_contents] => Array
(
)
[removed_cart_contents] => Array
(
)
[applied_coupons] => Array
(
)
[tax_display_cart] => excl
[shipping_methods:protected] =>
[default_totals:protected] => Array
(
[subtotal] => 0
[subtotal_tax] => 0
[shipping_total] => 0
[shipping_tax] => 0
[shipping_taxes] => Array
(
)
[discount_total] => 0
[discount_tax] => 0
[cart_contents_total] => 0
[cart_contents_tax] => 0
[cart_contents_taxes] => Array
(
)
[fee_total] => 0
[fee_tax] => 0
[fee_taxes] => Array
(
)
[total] => 0
[total_tax] => 0
)
[totals:protected] => Array
(
[subtotal] => 0
[subtotal_tax] => 0
[shipping_total] => 0
[shipping_tax] => 0
[shipping_taxes] => Array
(
)
[discount_total] => 0
[discount_tax] => 0
[cart_contents_total] => 0
[cart_contents_tax] => 0
[cart_contents_taxes] => Array
(
)
[fee_total] => 0
[fee_tax] => 0
[fee_taxes] => Array
(
)
[total] => 0
[total_tax] => 0
)
[session:protected] => WC_Cart_Session Object
(
[cart:protected] => WC_Cart Object
*RECURSION*
)
[fees_api:protected] => WC_Cart_Fees Object
(
[fees:WC_Cart_Fees:private] => Array
(
)
[cart:WC_Cart_Fees:private] => WC_Cart Object
*RECURSION*
[default_fee_props:WC_Cart_Fees:private] => Array
(
[id] =>
[name] =>
[tax_class] =>
[taxable] =>
[amount] => 0
[total] => 0
)
)
[cart_session_data] => Array
(
[cart_contents_total] => 0
[total] => 0
[subtotal] => 0
[subtotal_ex_tax] => 0
[tax_total] => 0
[taxes] => Array
(
)
[shipping_taxes] => Array
(
)
[discount_cart] => 0
[discount_cart_tax] => 0
[shipping_total] => 0
[shipping_tax_total] => 0
[coupon_discount_amounts] => Array
(
)
[coupon_discount_tax_amounts] => Array
(
)
[fee_total] => 0
[fees] => Array
(
)
)
[coupon_applied_count] => Array
(
)
[coupon_discount_totals] => Array
(
)
[coupon_discount_tax_totals] => Array
(
)
)
