How WeatherTech’s CEO Turned Super Bowl Ads Into Personal Platform
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
David MacNeil, the CEO of WeatherTech, has turned Super Bowl advertising into an unapologetic platform for what matters most to him as an entrepreneur and an individual.
Today, many CMOs are more than qualified to fill the chief executive role, with deep experience in digital business data analytics and thinking creatively to connect with customers and achieve goals.
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
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