Not much is ever made of the financial impact of the national parks, but in 2018, the National Park Service has produced $40.1 billion in economic output in the national economy. Here’s why CEOs like Subaru’s Thomas Doll see the National Park
Service as more than just a CSR initiative.
The most effective methodology for doing well by doing good is to design social value into financial value with people who will benefit from both.
CEOs find themselves with a unique platform and an expectation from growing numbers of employees to shape societal discourse and go beyond traditionally-defined CSR.
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