Tag: customer data

How Focusing On Customer Lifetime Value Can Drive Growth

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.
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CEO CONFIDENCE INDEX

CEO Optimism Again Climbs In April Amid Soaring Vaccination Rate

Chief Executive’s latest poll of U.S. CEOs finds growing confidence in the future of the economy; most now expect rising profits, revenue, hiring and capital expenditures in the coming months.