Tag: Kraft Heinz
New Kraft Heinz CEO May Have To Rely On Used Playbook
Miguel Patricio, former CMO of AB InBev, has been tabbed to succeed Bernardo Hees as chief of Kraft Heinz. Will his strategy revive the CPG giant?
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.