Tag: marketing

How Focusing On Customer Lifetime Value Can Drive Growth

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.

Fjuri’s Thom Gruhler On What CEOs Need To Know About Marketing

Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.

Customer Experience Is Key To Boosting Retention

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

Setting Your Marketing Strategy Up for Success in 2018

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.

Marketing Tech Investment Trends For 2018

The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?

Why Marketing Tech Should Be on the CEO Radar

Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.

Is Content Killing Traditional Marketing?

In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

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CEO CONFIDENCE INDEX

CEO Confidence Hits New Low For 2018 In July As Optimism In Future Growth Fades

Our monthly poll of nearly 300 U.S. CEOs found their outlook and confidence in future business conditions at a low for the year as the global trade war looms large.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

EDITOR'S PICKS

Five Tips For When You’re Ready To Sell Your Company

Founder-CEOs might have a hard time letting go of their baby, but when it’s time to sell, it’s time. Here are five tips on selling your company.

Sonnenfeld: PepsiCo’s Indra Nooyi Did It Her Way

PepsiCo CEO Indra Nooyi plans to step aside in October, leaving an impressive legacy at the beverage giant—not only in terms of performance, but in terms of corporate culture.

When Politics And Business Clash

When it comes to dealing with customers divided along ideological lines, there aren’t any simple choices.

Elon Musk Goes To Charm School

Wall Street thought Elon Musk was apologizing. He was letting them know he’s been studying for the next chapter of his incredible journey.