Tag: marketing

How A Banking CEO Crafted TV Ad With An NBA Superstar

Flagstar CEO Alessandro DiNello talks about how the $18.5-billion regional banking company was able to work with NBA superstar Blake Griffin in a new series of ads.

From CMO To CEO: Lola.com’s Mike Volpe

For Lola.com CEO Mike Volpe, his time as chief marketing officer for marketing technology giant Hubspot left him with an abundance of valuable experience.

Newcastle Systems CEO On Being An “Orchestra Conductor”

John O’Kelly talks about how he’s grown Newcastle Systems from the basement of his home to where it is today and the challenges of having a product that doesn’t have brand recognition.

How Focusing On Customer Lifetime Value Can Drive Growth

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.

Fjuri’s Thom Gruhler On What CEOs Need To Know About Marketing

Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.

Customer Experience Is Key To Boosting Retention

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

Setting Your Marketing Strategy Up for Success in 2018

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.

Marketing Tech Investment Trends For 2018

The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?

Why Marketing Tech Should Be on the CEO Radar

Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.
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CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Plunges On Tariff Fears In June

Amid announcements of new tariffs on China and, at the time of polling, Mexico, CEOs’ outlook for future business conditions plunged 6 percent from May to June, according to Chief Executive’s most recent reading of CEO confidence.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2019 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

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