Tag: marketing

Customer Experience Is Key To Boosting Retention

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

Setting Your Marketing Strategy Up for Success in 2018

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.

Marketing Tech Investment Trends For 2018

The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?

Why Marketing Tech Should Be on the CEO Radar

Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.

Is Content Killing Traditional Marketing?

In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

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CEO CONFIDENCE INDEX

CEO Confidence Continues At A Record High In January

More than 250 CEOs of U.S. companies told Chief Executive last week that they expect overall business conditions 12 months from now to be “very good,” ranking them 7.62 out of 10.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2017 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his success in and dedication to business, shareholders, customers and employees.

EDITOR'S PICKS

How A Former Accenture CEO Turned A Failing Leadership Into Growth

This former CEO's first year was a disaster until he shifted everyone's focus to create a customer-centric organization. What happened after that went directly to the bottom line.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How to Follow a Great Leader: Honeywell’s Darius Adamczyk Moves Forward

Darius Adamczyk, Honeywell International’s CEO since April, has a tough act to follow, but his priorities are optimistic and leave him lots of room for stamping his own legacy.

Meet the ‘New-Collar’ Workers in Manufacturing

Modern manufacturing no longer thinks in terms of white or blue collar—the workers it needs now are “new-collar”.