Tag: marketing

John O’Kelly talks about how he’s grown Newcastle Systems from the basement of his home to where it is today and the challenges of having a product that doesn’t have brand recognition.

Rather than invest in scattershot and generic marketing campaigns, companies are building equity by identifying their best customers, and focusing on customer lifetime value.

Fjuri CEO Thom Gruhler talks about how his experience as a CMO has influenced him as CEO and the things CEOs need to know about marketing and technology.

Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.

Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning

To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.

The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?

Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.

In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.