Tag: marketing
Customer Experience Is Key To Boosting Retention
Companies today must go beyond simply selling products and services to give customers what they’re looking for – the ideal customer experience.
Companies Embrace Unifying Aspects Of Olympics As Timely Marketing Platform
Some CEOs and CMOs have welcomed the Winter Olympics as a fool-proof platform for advertising and positioning
Setting Your Marketing Strategy Up for Success in 2018
To most effectively decide how much money to spend on marketing and to ensure a level playing field with competitors, it’s important to examine the top marketing objectives, tactics and spend across the B2B landscape.
Marketing Tech Investment Trends For 2018
The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?
Why Marketing Tech Should Be on the CEO Radar
Smart CEOs are keeping an eye on the marketing technology space and communicating regularly with CMOs about how it is being leveraged, because it can make a big impact on revenue when deployed correctly.
Is Content Killing Traditional Marketing?
In an online world driven by content, some firms are setting aside traditional marketing strategies and replacing them with content strategies focused on owned media to drive customer loyalty and revenue.
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CEO1000
CEO1000 Tracker Full List
From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.
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CEO CONFIDENCE INDEX
CEO Confidence Falls On Growing Trade War Worries
Our monthly review of CEO Confidence reveals that geopolitical concerns, like trade wars, are causing many business leaders are causing them to be pessimistic in an otherwise buoyant environment.
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BEST & WORST STATES FOR BUSINESS
Best and Worst States For Business
Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.
CEO OF THE YEAR
CEO of the Year
Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.
EDITOR'S PICKS
TrumpTrade: How Trump’s Trade Policies Divide CEOs
CEOs across the nation may be near-uniformly thrilled with the GOP tax cuts and regulatory rollback. President Trump’s trade policies are another story.
CEO Guidelines For Speaking Out On Controversial Issues
When it comes to successfully extolling your purpose or speaking out on politics, there’s a right way and a wrong way. Here are six guidelines to get you started.
It’s Time For The CEO To Own AI As A Strategic Imperative
To ensure companies achieve the full potential of AI – and to mitigate its potential risks – CEOs cannot relegate AI strategy to IT departments.
CEO Pay: It Has Little to Do With What the 200 Best-Paid CEOs Earn
The problem is that looking at CEO pay by looking through the lens of the top 200 best-paid CEOs tells you nothing about most CEO pay.