Fisk Johnson is making waves when it comes to putting his consumer-products company, SC Johnson, on the front lines of the plastic-waste issue.
When plastic straws became public enemy number one last year, straw manufacturer Tiger Packaging took the image hit in stride and CEO Peter Horwitz has continued to promote the availability of more eco-friendly alternatives to full-plastic straws and other forms of packaging.
There are many sustainable practices CEOs can introduce—from telecommuting and reducing waste to incentives for volunteering in the community—to engage their workforce in activities that align with the global goals.
As a chemical manufacturer, SC Johnson faces a unique hurdle in the era of “all-natural” consumer-packaged goods. CEO Fisk Johnson explains to Chief Executive how they overcome these challenges.
How one visionary company continues to shift ahead of the curve—and its competition—gaining even more market share in the green space.