Too often, business leaders think that new technology will be more beneficial for business-to-consumer companies rather than business-to-business companies. This assumption isn’t true. Even though a manufacturing company may not heavily utilize new technologies such as social media (like Twitter or Facebook), it does not mean that the technology does not affect them.
In an interview with FastCompany, VINT’s Erik van Ommeren addresses how technology is changing the landscape for B2B companies. In the interview can Ommeren says,
“Customers are seizing the opportunities to share their opinions and preferences, bringing more transparency in every market. For organizations, this means that they will have an even stronger motive to create honest and relevant interactions with their customers. Even if technology doesn’t change your company directly, the technology will change your customers’ behaviors. Through their changed demands, they will change your company.”
In short, you may not use certain technologies in your business, but your customers are, and that will change the way you interact with each other.
Van Ommeren gives three things that companies need to keep in mind:
CEOTech Summit: October 18th and 19th at Stanford Business SchoolRead: Why Technology Is The Special Sauce In Growth Planning
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
