Close this search box.
Close this search box.

5 Ways Middle-Market Firms can Maximize the Advantages of Cloud Technology

What’s the biggest technology enabler for middle-market firms? If you guessed cloud, you are correct. Cloud-based solutions that leverage the Internet rather than reside on in-house servers offer as many benefits to mid-sized companies as they do to larger organizations—and perhaps even more.

With cloud-based solutions in place, middle-market companies can leverage solutions that can be scaled up and down as demand dictates as well as satisfy their rapidly changing, specific business requirements and increase data storage capabilities without compromising data security. Such solutions also decrease reliance on traditional on-premise resources and equipment, increasing productivity while eliminating significant upfront capital expenditures. However, truly maximizing these benefits takes a strategic approach. Here are 5 ways middle-market firms can get the most out of cloud technology deployment.

1. Identify the type of cloud-based solution that is right for the business. There is no “one size fits all” cloud-based solution. Together with stakeholders, identify your middle-market company’s objectives in moving to a cloud platform. Then, examine different options to assess how closely their features and capabilities support the attainment of these objectives.

2. Start small. Starting with a single user-focused application is preferable to a mass deployment of applications. This will limit the adverse effects of any mistakes or missteps in the initial implementation process. From which pitfalls to avoid to best practices, lessons learned from the initial deployment can be applied during subsequent cloud migration efforts.

3. Don’t just move technology functions to the cloud. Increase automation of these functions first, as it improves the efficiency of the various applications that operate in a complex, distributed IT environment. Maximizing automation this way better prepares employees and their workloads for cloud-based solution deployment.


4. Avoid “lift-and-shift.” In a lift-and-shift scenario, end-users transition an entire workload into the cloud. A far better strategy entails automating the life cycle of that workload, taking into consideration how it plays out going into the development and production phases and how to scale it horizontally, then back when the workload is reduced.

For example, suppose a manufacturer has busier production cycles during some months of the year than it does in others. It could benefit from addressing this pattern by scaling up its infrastructure in an automated fashion inside the cloud when its plants are busiest, then scaling back in slower times.

5. Leverage external resources. Partnering with an external cloud-based solutions and services provider to configure a cloud solution or solutions that have been customized to fit the business can lead to enhanced efficiencies and help middle-market firms get the biggest bang for their cloud-based technology buck. It also can ensure a proper level of ongoing support.

Through cloud-based solutions deployment, middle-market businesses not only can take advantage of next-generation technology in a more cost-effective way, they also can level the playing field by embracing solutions that only larger organizations could previously afford. Taking the above steps increases their potential for long-term success with a cloud platform.

You might also like:
Collaborating in the Cloud
6 Tips for Tapping Into the Power of Cloud Technology
3 Key Questions to Ask Your CIO/CTO about Cloud Computing


  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events


    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)


    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.