Livermore, Calif.-based Bridgelux occupies industry space that would be the envy of any CEO. Bridgelux creates solid state lighting (SSL) solutions to meet the growing demand for light emitting diode (LED) systems. There is tremendous demand for replacing aging technologies such as such as incandescent, halogen, fluorescent and high intensity discharge lighting with solid state lighting. Industry reports forecast that the LED lighting market is anticipated to grow 45% per year through 2019. In dollar terms, the LED market is a $4.8 billion industry expected to grow to $42 billion by 2019.
Bridgelux is the first company to make LED lighting an innovation category, seeing the industry as $100-billion opportunity. Innovation starts with CEO Brad Bullington’s analysis of Bridgelux itself, which he calls as a “chip” company with a lighting component instead of lighting company with a “chip” component.
The chip component of LED lighting allows for a more conventional look and feel of interior and exterior lighting, while providing a 60% plus cost saving over traditional technologies. Maintaining a technological edge requires continuous R & D. In this vein, Bridgelux has developed proprietary technology in GaN (gallium nitride) LED chips and has partnered with Toshiba for future manufacturing, research and development.
Focusing on chip development has allowed Bridgelux’s revenue stream to grow at an annual compound rate just north of 50%. Bullington, however, remains driven to continuously create the products supporting global clean energy demands. The CEO is pressing on two fronts that he sees as continued success on two fronts. The first is technological prowess in the design and development of solid state lighting. The second is avoiding the pitfalls associated with growth. By understanding the incremental steps of growth, Bullington sees an environment where Bridgelux benefits from continuous technological innovation and proactive corporate management.
Source: Forbes / Bridgelux Sells LED Tech to Toshiba / April 23, 2013
Source: LEDs Magazine / Bridgelux introduces more compact COB LEDs for retrofit lamps / October 2, 2013 – https://ledsmagazine.com/news/10/9/20
CEO – Bridgelux
Size: 300 Employees
Location: Livermore, CA
Goal: A corporate culture which encourages associates to create, problem solve and share
Fact: Bridgelux has more than 550 patent applications filed or granted worldwide
Unique: Outside of Bridgelux, Bullington’s passion is a Washington state vineyard called Forum Cellars. For Bullington, being a vintner is the perfect left brain / right brain combination of soil, climate, dollars and cents.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
