AI 360 Academy // Marketing

Generative AI Bootcamp for Marketing Professionals

Learn from experts and industry leaders who have successfully implemented generative AI strategies to enhance customer experiences, optimize campaigns, and drive business growth.

MARKETING ACADEMY SPEAKERS

Conor Grennan

AI Advisor to Companies; Dean of Students, NYU Stern School of Business and Head of GenerativeAI@Stern

Ashley Couto

AI consultant & journalist, award-winning fractional CMO

AGENDA

All times Eastern

Discovering The AI Mindset with Conor Grennan

If you think you’re getting the most out of ChatGPT—or even really know ChatGPT—think again. Despite all you’ve read and seen, this isn’t a search engine on steroids or even a “smart computer intern.” And it isn’t just about better “prompt engineering.” This is something completely new that defies easy metaphors. Getting the most out of the generative AI revolution, no matter what field you’re in, requires a reframed way of thinking about technology that’s unlike anything that has come before.

Live Practitioner Session with Ashley Couto

As an AI consultant, journalist, and fractional CMO, Ashley Couto gets first-look access and exclusive conversations with the most dynamic and forward-thinking voices in the AI space. She is behind the scenes helping some of the world’s largest companies leverage AI effectively. Bringing 19 years of award-winning marketing to the table, Ashley’s data-driven approach to leveraging AI and prompt engineering mastery have quickly made her one of the foremost global experts on the use and implementation of AI for marketing and design teams of all sizes. She’ll show you some of the most innovative use cases of ChatGPT, Midjourney, Chatbots, and lesser-known but high-impact AI tools that will transform your company’s marketing.

Q&A and Best Ideas Exchange

Like all Chief Executive Group programs, we encourage an interactive and collaborative environment. Engage with a diverse audience of your peers from across various industries and contribute your own best ideas for utilizing generative AI within your functional area. Learn from others, gain inspiration, and foster a community of forward-thinking professionals.

WHAT PAST ATTENDEES HAVE TO SAY

“This is a very new and as yet misunderstood tech that has a lot of negative buzz. The seminar presenters stressed what the AI can do and its shortcomings. Enjoyed the examples and was blown away by the results. Very informative.”

Mike Coons, Standard Change-Makers

“This event was very informative and relevant to my line of work. I learned so much that I can bring to my everyday job to be more productive and creative in my customer messaging.”

Heather Eastwood, Pro Star Rental

Individual
Standard Registration
$295total
  • On-demand access to session recording

Team
Registration for groups of 3+
$195per person
  • On-demand access to session recording

ACADEMY FORMAT

Each Session Includes: 

Keynote: Discovering The AI Mindset

If you think you’re getting the most out of ChatGPT—or even really know ChatGPT—think again. Despite all you’ve read and seen, this isn’t a search engine on steroids or even a “smart computer intern.” And it isn’t just about better “prompt engineering.” This is something completely new that defies easy metaphors. Getting the most out of the generative AI revolution, no matter what field you’re in, requires a reframed way of thinking about technology that’s unlike anything that has come before.

For those that make the jump, the rewards—in quality, productivity, in pure leaps of imagination—can be profound. Conor will help you get there. In this innovative and highly engaging session, one of the most influential and pragmatic thinkers about ChatGPT in the world today will help you build the right foundation—based on curiosity, wonder and respect—to flourish in a new, magic age of digital technology.

Featuring

Conor Grennan

AI Advisor to Companies; Dean of Students, NYU Stern School of Business and Head of GenerativeAI@Stern

PLUS INTERACTIVE SEGMENTS:

Live Practitioner Session

Hear from functional leaders specifically in your domain of expertise who have already embarked on their generative AI journey. Gain valuable insights from their experiences, challenges, and successes as they share their firsthand accounts of implementing generative AI solutions in their departments.

Peer Exchange

Like all Chief Executive Group programs, we encourage an interactive and collaborative environment. Engage with a diverse audience of your peers from across various industries and contribute your own best ideas for utilizing generative AI within your functional area. Learn from others, gain inspiration, and foster a community of forward-thinking professionals.

Who should attend?

The AI 360 Academy for Marketing session is designed exclusively for sales leaders and their teams who are eager to tap into the potential of Generative AI.

This is not about high-level strategy; this is a hands-on, roll-up-your-sleeves workshop created for doers like yourself. If you’re looking to quickly become proficient in this game-changing technology and get your teams up to speed, then this is the program for you.

Whether you’re a seasoned sales professional looking to enhance your skills or an aspiring leader eager to secure your place in the future, this AI Academy session for Marketing teams is your gateway to unlocking the power of generative AI in the marketing domain. Join us and embark on this exciting journey towards success!

Explore More AI 360 Academy Sessions:

Conor Grennan

AI Advisor to Companies; Dean of Students, NYU Stern School of Business and Head of GenerativeAI@Stern

The Dean of MBA and Graduate Students at NYU’s Stern School of Business, Conor also founded and leads GenerativeAI@Stern, a no-tech initiative aimed at fostering generative AI fluency in Stern’s students, faculty, and administration and has become one of the most widely-followed and respected pioneers in the emerging uses of generative AI to improve both business and society.

The New York Times bestselling author of the memoir Little Princes: One Man’s Promise to Bring Home the Lost Children of Nepal and The Hadley Academy for the Improbably Gifted (Tommy Nelson/HarperCollins, 2019), he is also Founder and President of Next Generation Nepal, a organization working to rescue trafficked children in Nepal and reunite them with their families. For that work, he was awarded the Hero of Compassion Award by His Holiness the Dalai Lama. Prior to that he was a recipient of the George Russell Award for Excellence (given by George Russell, founder of Russell 2000 Index) for work on peace and reconciliation in conflict and post-war regions of Balkans (work spanning 1996-2004).

Conor will present at every AI 360 Academy Session.

Roundtable

Strategic Planning Workshop

1:00 - 5:00 pm

Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

Executives expressed frustration with their current strategic planning process. Issues include:

  1. Lack of systematic approach (70%)
  2. Laundry lists without prioritization (68%)
  3. Decisions based on personalities rather than facts and information (65%)

 

Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

Women in Leadership Seminar and Peer Discussion

2:00 - 5:00 pm

Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

Limited space available.

To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

Golf Outing

10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS

General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.