Jeff Cunningham

Jeff Cunningham
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Jeff Cunningham is Chief Executive magazine's editor-at-large and a professor of leadership at Arizona State University/Thunderbird School of Global Management, where he has also endowed the Cunningham Global Fellowship for next-generation leaders. He also is the founder of Thunderbird Opinions poll of business trends. He was previously publisher of Forbes Magazine and CEO of Zip2 (founded by Elon Musk). Watch his YouTube interviews at Iconic Voices and connect on Twitter @CunninghamJeff and LinkedIn.

What P&G Learned About Marketing From Elon Musk

While Tesla was moving ahead of the competition without spending a dime, P&G's marketing machine was watching closely.

How Tesla Is Breaking the Big-Budget Advertising Habit

Tesla is the most valuable automobile brand in America, while having no car dealers or advertising. That is not a coincidence.

Gen. David Petraeus on How to Disagree With the Boss

How do you challenge the Commander in Chief? You do it, as the expression goes, carefully. General David Petraeus shares his experience with Jeff Cunningham.

Understanding the Impact of Autonomous Vehicles

The advent of autonomous vehicles and driverless cars should give chief executives a rich set of opportunities to think about, but there will be many questions and no easy answers.

Why CEOs Shouldn’t Ignore Autonomous Vehicles

CEOs who haven’t thought about the reality of driverless cars because they aren’t widely deployed are making a mistake.
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Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

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