Like Reebok learned the hard way, LaCroix is understanding proactive brand management is an absolute must in 2019. If your company hasn’t figured it out, you have to be prepared to do more than build a brand, you need to defend it.
Jeff Cunningham got a chance to speak with TV personality and business leader Soledad O'Brien about what it’s like being a CEO, negotiator, and still occasionally, a mother of four.
Silicon Valley’s bad boy is launching one of the richest IPOs in history; but will it gain the admiration of regulators, politicians, and most importantly, its drivers?
The CEO of an Indian consulting company celebrated the company’s 20th anniversary where cake was served. The outcome was more than melted candles; he was charged with gender discrimination.
Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.