Matthew Sawyer

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Matthew Sawyer is Managing Partner of Rocket Market Development LLC, which helps small and medium-sized businesses find new paths to revenue. He also is an Adjunct Professor teaching business strategy at Parsons, The New School for Design.   

How to Help Your CMO Survive and Thrive

CMOs are often hired to lead the company to new heights through marketing, but rarely is their role well-defined. CEOs can and should help.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Confidence Falls To Decade Low, But Few Predict Recession

Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.