Matthew Sawyer

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Matthew Sawyer is Managing Partner of Rocket Market Development LLC, which helps small and medium-sized businesses find new paths to revenue. He also is an Adjunct Professor teaching business strategy at Parsons, The New School for Design.   

How to Help Your CMO Survive and Thrive

CMOs are often hired to lead the company to new heights through marketing, but rarely is their role well-defined. CEOs can and should help.
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