Chief marketing officers are perishing at a fast pace. Headlines such as “The Most Dangerous Job in Business” and “The Disposable CMO” are flooding the news.
Starbucks replaced their marketing head five times in seven years; Coca-Cola replaced theirs four times in six years. Recently, a SpencerStuart study found the average CMO tenure is 45 months, which is an improvement over 23 months in 2006, but it’s still only half as long as chief executives.
Why is this happening? One reason is because marketing is increasingly complicated and dynamic, subject to perpetual change. An article in the July-August issue of The Harvard Business Review stated, “Tools and strategies that were cutting edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day.” Growing volumes of data from more sources needs to be validated and analyzed. New marketing communications and distribution channels must be mastered. Plus the CEO, along with the entire organization, expects to see metrics and results almost immediately.
CEOs can help these marketing department casualties be avoided through the following steps.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
0
1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
