Peter Haapaniemi

Peter Haapaniemi
28 POSTS 0 COMMENTS
Peter is a longtime business writer and editor whose work has appeared in a variety of publications and outlets. A former editor at a B2B custom-publishing company, he has written on topics including technology, leadership, energy, finance, management, intellectual property and legal issues in business, among others.

Technology and the CEO Résumé: Why it Matters

CEOs increasingly need to understand why technology is important, what it can do and to take steps to make sure they are factoring it into both their decisions and their company’s strategic direction.

Which Colleges Produce the Most CEOs?

Data shows a “premier” education does not necessarily make for a successful CEO

Cybersecurity: How to Overcome the Ever-Changing Challenges

You can’t eliminate the threat, but you can limit your vulnerability.

Statistics: Don’t Believe Everything you Read

Statistics are often at the heart of fake news and other misleading reports. Here's how to make sure you and your company don't get caught in the middle.

Ralph Lauren Reaches Across Industry Boundaries for a New CEO

After a three-month search for a CEO, Ralph Lauren announced that Patrice Louvet would be coming from Proctor & Gamble (P&G) to assume the top job.

How the Faces of Leadership have Changed This Year

Earlier this year, CEO turnover spiked in January and February, but it has since tapered off.

How to Make Sense of your Customer Data

Companies today have a wealth of data about their customers, and executives know there is a lot of value in that data. However, recognizing that potential value and actually realizing it are two different things.

4 Ways you can Benefit from Using your Customer Data

In deciding what they want to achieve with their data, companies can usually begin by looking for ways to do more business with existing customers. For example, says Andrew Mahler, CEO of Mx Group, a digital marketing company, companies can use their customer data to: ACCELERATE REPLACEMENTS. A manufacturer of industrial equipment might look through its data to find customers who are buying more spare parts to prolong the life of their purchases. The manufacturer can analyze purchasing trends to help customers understand how replacing equipment can be more effective than continuing to repair it. They can also develop best practices and policies for proactively contacting customers when replacements are appropriate.
“COMBINING data FROM SEPARATE PARTS OF A SINGLE COMPANY can help you connect dots and leverage EXiSTING relationships  to gain credibility.”
OPTIMIZE UPGRADES. Companies can look for customers who are likely to want a higher-end version of products. When customers buy a given product, says Mahler, “they may not realize that there is a more optimal product that you have for them.” Based on the usage and type of business involved, a company may find that upselling may meet certain types of customers’ needs more effectively. EXTEND THE PRODUCT FOOTPRINT. Where can the company offer customers ancillary products? For example, customers ordering server hardware may be interested in purchasing bundled networking equipment as well. Or, customers using a company’s product in one area of an industrial plant may have other areas where that same product could be used in entirely different applications. LEVERAGE CUSTOMER RELATIONSHIPS AND SUPPORT ACCOUNT-BASED MARKETING. Companies can combine internal and external data to gain a more comprehensive view of an entire customer organization. Thus, a manufacturer selling to one division of a company might uncover opportunities to offer its products to other division. It could then work through its existing contacts to gain referrals for the new business and use the data-driven insight to support the new sales effort. The data, says Mahler, “can help you connect the dots and leverage the relationships you have to gain credibility.”

Coca Cola: Leadership Transitions at this Iconic Brand

After nine years as CEO of Coca Cola, Muhtar Kent handed the reins to James Quincey, the company’s COO and president, on May 1.

Talent Planning Ideas for Middle-Market Companies

Finding and keeping the right talent is not getting any easier, and that makes a comprehensive approach to talent planning critical.
- Advertisement -

CEO1000

CEO1000 Tracker

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

CEO CONFIDENCE INDEX

CEO Confidence Ticks Up In August

Trump trade tactics play well with manufacturing CEOs
Strength in the overall economy, consumer confidence and the Trump administration’s pro-business agenda buoyed CEO confidence in August, even as worry persists about rising economic headwinds in the near future.
- Advertisement -

BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive’s Magazine and e-Newsletters

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.