Warren Strugatch

Warren Strugatch is a writer, speaker and consultant based in Stony Brook, NY. He covers economic development, global business, management and marketing.

If You Want to Hire Millennials, You Must Understand How They...

Leaders are increasingly focusing on the millennial generation. Gallup, research-based, performance-management consultancy, recently completed a study of how this generation’s attitudes and preferences are reshaping  workplaces, communities and markets. In the new report, “How Millennials Want to Work and Live,” Gallup researchers found that these Gen Xers want to be engaged with their jobs, but often feel they’re not. They seek to balance careers with a purposeful life, and expect their jobs to provide financial stability with plenty of time and money for discretionary  spending – but aren’t willing to follow orders unquestioningly to achieve that. Perhaps unsurprisingly, millennials frequently struggle to find good jobs that engage them. Millennials “have the highest rates of unemployment and underemployment in the U.S. and only 29 percent of employed millennials are engaged at work,” researchers noted. Employers should recognize that while millennials are a diverse group, they have common characteristics that shape what kind of employees they’re likely to be. More so than their parents and older siblings, millennials lack attachments. They may not feel close ties to their jobs, despite employers’ best efforts. Only about 29 percent of Millennials in the work force are engaged in their jobs, the research found. This generation is even more hesitant to embrace brands, and as consumers they are also best described as disengaged. They also are less interested in setting down roots in communities or identifying with specific institutions. At the same time, they are highly connected with the world around them through digital communications. According to Gallup, 91 percent of Millennials own smart phones, and 71 percent say the Internet is their main source for news and information. Gallups’s research shows millennials: 1) Reject tradition and precedent as justification for worksite processes; 2) “Want to be free of performance management standards,” and expect employers to adapt accordingly; 3) Expect managers “to care about them as an employee and as a person.” 4) “Believe life and work should be worthwhile and have meaning.” Nearly nine out of 10 prioritize career growth opportunities and professional development. 5) Expect to understand how they fit in with their jobs, teams and companies. “They look for work that fuels their sense of purpose and makes them feel important,” Gallup noted. Gallup’s research suggests that millennials view certain institutions differently than their predecessors do, and those views have shaped their decisions to engage -- or not to engage -- with those institutions. And the work-site is one of those institutions.

4 Ways CEOs Can Proactively Increase Company Sales

Every company that markets products or services produces sales. Ringing up transactions, however, is not the same as having a sales culture or selling system in place.

5 Ways to Prevent Cyber Attacks

Hacking attacks cost the average American business $15.4 million a year, according to a 2015 report of cyber crime by Hewlett-Packard and the Ponemon Institute.

CEOs Speak Out in Support of Free Trade

Donald Trump blames our trade partners, especially China, Japan and Mexico, for America’s economic weakness. Bernie Sanders complains that free trade agreements hurt American workers. Hilary Clinton has flip-flopped on the Trans Pacific Partnership, which she supported as Secretary of State. CEOs, many of whom feel that expanding free trade is essential to economic growth, are speaking out publicly to build support for free trade in the post-Obama era. “California runs on trade,” Alan Horn, chairman of Walt Disney Studios, said Wednesday, keynoting the Los Angeles Chamber of Commerce’s 90th World Trade Week program.
“Free and fair trade is really important. We have always supported every free-trade agreement since we’ve been in existence.”
Ford Motor Company CEO Mark Fields, speaking with Yahoo Finance’s video news service, said: “What’s important for our business going forward is we continue to open up our products to other markets. Free and fair trade is really important. We have always supported every free-trade agreement since we’ve been in existence.” Blogging on Commerce.gov, Andrés Gluski, president and CEO of the AES Corporation, wrote,Overall, free trade has made the world a better place.  Hundreds of millions of people have been lifted out of poverty, largely due to the opportunities freer trade has provided them. Billions of people are now enjoying the benefits of better and lower priced goods.” He added, “In today's rapidly changing world, FTAs are important for us, if we want the U.S. to retain its economic and political leadership.” Speaking to the World Strategic Forum last month, U.S. Chamber of Commerce CEO Tom Donohue noted: “Every day, we hear candidates arguing we should wall off America from the rest of the world. We hear talk about ripping up all of America’s current trade agreements, which they say are part of a ‘global race to the bottom,’ and forcing companies to build their products on American soil and nowhere else. If that kind of talk frightens the foreign visitors here today, guess what? It frightens a lot of Americans, too! This is what happens in poorly performing economies that are not providing enough jobs and opportunities. People look for scapegoats. Politicians play on people’s fears. Common sense goes out the window.” Donohue added: “We need to be strong advocates for trade and be out there making the case for it. We need to do the hard work of helping and retraining those displaced by trade. We need to appeal to people’s hopes and aspirations, not their fears.”

4 Tips for Building a Sales-Focused Company

Every company that markets products or services produces sales.

6 Tips for Solving Supply-Chain Problems Before They Become Crises

Supply chain management has emerged as a crucial component of operations management.

7 Ways to Lower Your Logistics Costs

For over 40 years, ICC Logistics in Hicksville, NY has been helping shippers lower their freight bills and more. “Transportation and logistics costs are not fixed costs, they are variable,” observes Tony Nuzio, CEO and company founder. To help you vary your costs downward, Nuzio shares 7 tactics that have worked consistently for his clients.

5 Tips for Improving Your Mentoring Skills

Every CEO wants to leave a legacy. Mentoring is one way you can do it. 

3 Megatrends Shaping the Logistics Industry

In their 2016 Logistics Trend Radar, gGlobal logistics company DHL has identified 3 megatrends that are shaping the future of the transportation industry.

In Missouri-Kansas Border Wars Over Companies, Kansas Suggests a Truce

After years of skirmishes with his counterpart in Missouri, Kansas Gov. Sam Brownback is proposing a truce in the increasingly expensive—and evidently pointless—business border war.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”


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CEO Confidence Continues To Slide In September As Labor, Washington And Covid Worries Grow

Chief Executive’s latest poll finds U.S. CEOs increasingly concerned that labor shortages and Biden-era policies will stall chances to rebound from the pandemic.