Author: Warren Strugatch

The Art of the Sponsorship: 3 Ways Sponsorships Can Improve your Brand

Global sponsorship spending is a $60.2 billion business, according to IEG’s 31st annual year-end industry review and forecast, and is projected to grow 4.7% this year. What is it that draws CEOs and CMOs to sponsorships as a brand-building tool? One CEO explains how a niched, targeted sponsorship has been effective for his business, while the event director offers 3 ways CEOs can optimize their sponsorship spends.

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Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

When McDonald’s decided to consolidate its nearly $1 billion annual advertising business with Omnicom Group in late summer, severing its relationship with longtime incumbent Leo Burnett, the restaurant giant reportedly required Omnicom to sign a contract that went well beyond the usual agency concessions. Industry buzz was that Omnicom must now create a new agency dedicated to the account and move its headquarters to Chicago.

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Insider Tips for C-Level Summertime Entertaining

Whether it’s at the golf course or your summer retreat, at a country club reception or the VIP chalet your firm is hosting, summertime brings an uptick in business-related social activities. Here are some tips on how to maximize C-level summertime entertaining and have a good time while still conducting business. 

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8 Characteristics of Great Teams, in Sports and Business

Long-time Sports Illustrated associate editor turned business consultant Don Yaeger studies high performers in sports for lessons in business leadership. Recently he conducted more than 100 interviews with some of the greatest team-builders in sports and business. From those interviews he wrote “Great Teams: 16 Things High Performing Organizations Do Differently.”  He spoke with Chief Executive about how great coaches develop championship organizations.

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