Corporate Reputation

CEOs Must Wrestle Successfully with ‘Purpose’ Challenge

Global consumers are becoming increasingly demanding that brands take a stand on issues, according to a Ford Trends Report.
Adam Aron AMC

CEOs: Loving Your Customers Means Saying You’re Sorry—Right Away

When your company wounds a customer in a high-profile way, the stakes couldn't be higher for your brand in 2019. AMC Theaters's CEO offers up a case study how to apologize effectively.

DuPont CEO Owes Debt Of Gratitude To Movie-Studio CEOs

Two box office hits took some of the focus off of Dark Waters, the new biopic that could have meant an uncomfortable spotlight for Dupont.

The World Changed, So Why Didn’t McDonald’s CEO Steve Easterbrook?

When Steve Easterbrook was fired as CEO of McDonald’s on Sunday over a personal relationship with an employee, it was yet another reminder that...

Schnatter Launches PR Blitz To Put Papa John Departure in Better Light

John Schnatter is not going quietly in his ongoing battle with the company that he founded and that booted him out as chief last...
WeWork's Adam Neumann

As WeWork Pulls Its IPO, Capitalists Should Rejoice

For true fans of free-market capitalism, Monday, Sept. 30, 2019, is a day to celebrate. That was when reality finally caught up with WeWork....

Sonnenfeld: John Legere Should Rework WeWork

WeWork needs leadership not tied to Neumann and soiled by being a part of his team’s ill-fated maneuvers. Coincidentally, T-Mobile’s inspiring CEO John Legere may soon be all dressed and ready for the spot as the T-Mobile-Sprint merger closes.

How To Conduct A Quality Internal Investigation

Because corporate or executive wrongdoing may result in criminal prosecution, large civil fines, substantial damages, and negative publicity, a carefully-planned and well-executed investigation is critical.

Sea Changes: Carnival Cruise Corporation CEO Arnold Donald On Transformation

As Arnold Donald’s turnaround of Carnival Corporation hits stormy seas, it offers lessons for any CEO struggling with transformation.

CEOs Fire Back on Guns—A New American Revolution

The CEOs of Walmart, Levi-Strauss, Dick’s Sporting Goods are not political fringe, nor do they speak for liberal elites. Like Johnny Carson, they speak for the soul of the nation when it comes to gun control.
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.