Corporate Reputation

Aiming For A Digital Transformation? Don’t Forget Your Online Reputation

If your tree falls in a forest when no one is there to hear it, it really won't make a sound—at least, not loud enough for it to matter.

The Economics Of Leading In The Age Of The Cancel Culture

Right or wrong, today we are in an environment where fuses are short, grudges are long and the effects to an organization can be financially devastating.

Covid Transition: Reopening To A New Normal

Scenario planning will only take us so far—the true variability of behavior will only become evident when consumers begin interacting live and in-person with your business.

Responding To Crisis: Don’t Be Afraid To Take The Hit

It's always tempting to hide bad news during times of crisis, but taking a reputational hit today may build credibility and trust down the road.

There’s No Hiding In A Tech-Enabled World

The only way to avoid consumers finding the skeletons in your closet is not to have any—and to make transparency your modus operandi.

CEOs Must Wrestle Successfully with ‘Purpose’ Challenge

Global consumers are becoming increasingly demanding that brands take a stand on issues, according to a Ford Trends Report.
Adam Aron AMC

CEOs: Loving Your Customers Means Saying You’re Sorry—Right Away

When your company wounds a customer in a high-profile way, the stakes couldn't be higher for your brand in 2019. AMC Theaters's CEO offers up a case study how to apologize effectively.

DuPont CEO Owes Debt Of Gratitude To Movie-Studio CEOs

Two box office hits took some of the focus off of Dark Waters, the new biopic that could have meant an uncomfortable spotlight for Dupont.

The World Changed, So Why Didn’t McDonald’s CEO Steve Easterbrook?

When Steve Easterbrook was fired as CEO of McDonald’s on Sunday over a personal relationship with an employee, it was yet another reminder that...

Schnatter Launches PR Blitz To Put Papa John Departure in Better Light

John Schnatter is not going quietly in his ongoing battle with the company that he founded and that booted him out as chief last...
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CEO CONFIDENCE INDEX

CEO Optimism Slips In May On Supply Concerns, Washington Worries

Chief Executive’s latest poll of U.S. CEOs finds that across sectors, sizes and states, unresolved supply chain issues, increasing raw material and labor costs, and looming tax increases are inhibiting CEO enthusiasm.