Brand Management

How CMOs Are Selling Car Brands—and Calm—Amid COVID-19

Automaker marketing chiefs sing from the same songbook but fine-tune their approaches to fit their overall platforms.

CEOs Need Help Navigating The Sustainability-Oriented New World

Lorna Davis, advisor to Danone’s CEO, says this new era requires chiefs to step outside their traditional boundaries for collaboration.

Ferring U.S. CEO: Leadership Is A Perpetual Journey

Paul Navarre had top jobs at bigger companies, but the ability to drive change and create a culture that values employees was what attracted him to Ferring Pharmaceuticals.

Finding an Authentic Way to Get Involved in Social Issues

Even with the best of intentions, your company's cause sponsorship can lead to backlash and social media shaming—if consumers suspect you're being anything less than authentic.
Adam Aron AMC

CEOs: Loving Your Customers Means Saying You’re Sorry—Right Away

When your company wounds a customer in a high-profile way, the stakes couldn't be higher for your brand in 2019. AMC Theaters's CEO offers up a case study how to apologize effectively.

A Reputation Scare Can Be a Point of Transformation

Here are a few of the common traps that companies rush into when they face a reputation crisis—missing the opportunity to turn their “moment of truth” into a rapid and focused relaunch of their company.

Your Tube: How CEOs Can Become The Face Of Their Brand

Tempted to become the face of the brand? Changes in technology make it easier and cheaper than ever before. Tips from CEOs who’ve done it.

How to Forge a Unified Brand Voice

CEOs and executives at enterprise companies need to prioritize brand consistency to take on their competition and draw in loyal customers.

Progressive Insurance Stacks Success by Assembling Ad-Character ‘Network’

Progressive’s marketing-led surge, recently highlighted by ads featuring Browns QB Baker Mayfield, presumably has been key to its double-digit growth in sales and prospects over the last six years as well as a 30-percent rise in its share value so far in 2019.
Specht Cousins Subs

How Cousins Subs CEO Defined ‘Purpose’ In A Way That Works for Her Company

Every day a CEO might see some sort of reminder that she is supposed to be leading her company with “purpose” now, with some...
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CEO CONFIDENCE INDEX

CEO Confidence In 2021 Economic Recovery Strengthens In September

In a survey of more than 600 CEOs, 4 out of 5 forecast a positive business environment by this time next year—if a vaccine is found and the presidential election goes off smoothly.