The Learning Experience has enjoyed double digit growth in its 16 years of existence. CEO Richard Weissman credits the company’s focus on driving brand recognition by green-fielding all its own products.
Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.
Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.
This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...
As a representative of your company brand and, a brand in your own right, you must set a great example for your team and for all leaders to follow.
Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.
Super Bowl LI advertisements added to the supercharged political zeitgeist on Sunday, as a number of brands took direct stabs at social issues, while others dipped a toe into them.
Linking efforts with a company means placing your brand perception in someone else’s hands. But recent research points to an 80% corporate partnership failure rate.