To enhance your existing marketplace reputation, build your brand story over time through consistent internal and external communication. Here are three ways to start building an exciting, authentic brand story.
Miguel Patricio, former CMO of AB InBev, has been tabbed to succeed Bernardo Hees as chief of Kraft Heinz. Will his strategy revive the CPG giant?
Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.
Flagstar CEO Alessandro DiNello talks about how the $18.5-billion regional banking company was able to work with NBA superstar Blake Griffin in a new series of ads.
One of your biggest challenges as a business leader is making sure everyone is aligned around your brand's fundamental values. Your genius ideas mean nothing if no one can agree on how to seamlessly implement them.
The Learning Experience has enjoyed double digit growth in its 16 years of existence. CEO Richard Weissman credits the company’s focus on driving brand recognition by green-fielding all its own products.
Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.
Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.
This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...