Brand Management

Lessons From Bibi & Jerry’s Political Crunch

Navigating the new age of conscious capitalism is not for the faint of heart. Before speaking up, CEOs should know the pitfalls to avoid.

What’s In A Name? For This Legacy Company—A Lot

A look at how 35-year-old JDA Software rebranded Itself and was acquired one year later in part because of the new brand “pop.”

How CEOs Can Navigate Cancel Culture Threats

Operating a company in a politically divided America has risks, but those risks can be managed—and potentially used to further your brand. A guide.

Joolies Chief Offers Ramadan-Themed Date Products

Authenticity allows California grower Kohl to launch specific appeal to Muslims for Islam’s holy month.

It’s War: The New Dilemma For Corporations And Social Issues

How does a company walk the tightrope that looks more like a Gordian knot? Here are a few rules to get you started.

Customer Experience Trends To Watch In 2021

One in three consumers will walk away from a brand they love after just one bad experience, and Covid has only upped the ante. Here's how to improve those CX numbers.

How Tribe 9 Eases Make-Or-Buy Decision For Growing Food Brands

CEO Durst focuses on manufacturing to help startups scale up and to advantage company’s own three brands.

‘Stand In The Middle’: Lessons From Jeep’s Springsteen Super Bowl Ad

How Stellantis met the moment with a message of unity—and provided a potential path for other CEOs to follow.

Vroom! Vroom!: Startup Wants Super Bowl To Accelerate Business

Major online used-car brand contrasts its e-commerce platform with the “torture” of a dealership experience.

The Most Important Product You Can Sell In 2021

With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.