Feuell Returns To Autos To Restore Tattered Chrysler Brand
The Honeywell executive, also ex-Ford, is leading Stellantis’s strategy to revive the company’s most venerable marque.
The Honeywell executive, also ex-Ford, is leading Stellantis’s strategy to revive the company’s most venerable marque.
Three ways to use science-based tactics to redefine brands and persuade consumers to embrace them.
If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don’t have to. But take a lesson for two rom The Firm’s playbook.
Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.
The 2021 Purpose Power Index revealed a new “5 Ps” for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
As much as 70% of a company’s reputation is attributable to the perception of its CEO—and what you don’t know can hurt you. A case study in rep repair.
Navigating the new age of conscious capitalism is not for the faint of heart. Before speaking up, CEOs should know the pitfalls to avoid.
A look at how 35-year-old JDA Software rebranded Itself and was acquired one year later in part because of the new brand “pop.”
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