Beer and Backlash: Lessons From The Bud Light Mess
This is no time to underestimate the revenue implications for a single customer-facing decision. Here are questions all CEOs should be asking.
This is no time to underestimate the revenue implications for a single customer-facing decision. Here are questions all CEOs should be asking.
Companies can expand their reach by advertising on music streaming services and podcasts, but to be successful with younger listeners, they really have to be intentional.
In the end, the world will belong to those who don’t try to fight the trend but rather find new ways of creating value that will monetize it.
The Honeywell executive, also ex-Ford, is leading Stellantis’s strategy to revive the company’s most venerable marque.
Three ways to use science-based tactics to redefine brands and persuade consumers to embrace them.
If you’re a business leader with big dreams and a big need for talent but you don’t have the McKinsey draw? Good news: You don’t have to. But take a lesson for two rom The Firm’s playbook.
Having an influencer endorse your product seems like a great idea, but when messages go south, both companies and endorsers may be on the hook.
The 2021 Purpose Power Index revealed a new “5 Ps” for brands in the age of purpose—plus four principles companies should adopt to highlight purpose.
If communication is so important, and we are more interconnected than ever before, then why are most managers and leaders so bad at it?
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
0
1:00 - 5:00 pm
We are in a period of rapid change. Customer needs, technologies, competitors and internal capabilities require companies to review and update their strategies for the new realities. In this workshop, strategy experts Steve Rutan and Denise Harrison will show you a systematic approach to strategic planning to help you refine or redefine your business strategy and approach including:
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.