Flagstar CEO Alessandro DiNello talks about how the $18.5-billion regional banking company was able to work with NBA superstar Blake Griffin in a new series of ads.
One of your biggest challenges as a business leader is making sure everyone is aligned around your brand's fundamental values. Your genius ideas mean nothing if no one can agree on how to seamlessly implement them.
The Learning Experience has enjoyed double digit growth in its 16 years of existence. CEO Richard Weissman credits the company’s focus on driving brand recognition by green-fielding all its own products.
Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
Whether a company has a market cap of $10 million or $100 million, sales and go-to-market execution is one of the biggest challenges a CEO will face.
Shareholder value has always been a corporation's focus. But the peak of the economic crisis in 2008, however, accelerated a nascent trend and emphasized a shift from shareholder to stakeholder value.
This is Part 2 of a 2-part series. Click here for part 1. Despite all best efforts, brands are imitated which is why taking the...
This is Part 1 of a 2-part series. Click here for part 2. When the first iPhone launched in 2007, many prominent tech CEOs and...
As a representative of your company brand and, a brand in your own right, you must set a great example for your team and for all leaders to follow.
Kevin Plank has taken out a full-page newspaper ad to clarify his position on immigration after the company's own celebrity endorsers slammed his support of Donald Trump and an analyst slapped a sell call on its shares.