How Stellantis met the moment with a message of unity—and provided a potential path for other CEOs to follow.
Major online used-car brand contrasts its e-commerce platform with the “torture” of a dealership experience.
With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your 'enduring idea.'
The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.
If employees suspect a company’s stated values are self-serving or inauthentic, motivation declines. You can’t fake meaning—people either feel it or they don’t.
What brands really need is to plug into real-time data feeds that can show them how audience habits are changing and how to proactively bolster consumer engagement and loyalty.
Robert Rosenberg, who ran Dunkin' Donuts for 35 years, recommends humility for today's leaders, having learned about his own hubris the hard way.
When in-person contact with customers is limited, you must engage them elsewhere.
Knowing the past, and how it will play today, is the only way to get ahead of reputational damage.
Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.