Leverage Your Team For More Impact On Social Media
When you’re trying to operate lean, marketing budget is often the first to go, so it becomes critical to get the most you can out of what you can. The answer? Engage your team and track KPIs.
When you’re trying to operate lean, marketing budget is often the first to go, so it becomes critical to get the most you can out of what you can. The answer? Engage your team and track KPIs.
Operating a company in a politically divided America has risks, but those risks can be managed—and potentially used to further your brand. A guide.
When your company wounds a customer in a high-profile way, the stakes couldn’t be higher for your brand in 2019. AMC Theaters’s CEO offers up a case study how to apologize effectively.
Silicon Valley investor Roger McNamee, one of the earliest investors in Facebook, weighs in on the FTC’s $5 billion fine for Facebook and the multiple investigations into potential anti-trust violations by the largest companies in technology.
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.
As manufacturers transition into digital organizations, they’ll likely have to take a stronger interest in their social media.
Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.
To tweet or not to tweet? It’s a question that may occasionally nag at the minds of the thousands of American CEOs who aren’t on social media yet—but suspect they probably should be.
Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
We are in a period of rapid change. Customer needs, technologies, competitors and internal capabilities require companies to review and update their strategies for the new realities. In this workshop, strategy experts Steve Rutan and Denise Harrison will show you a systematic approach to strategic planning to help you refine or redefine your business strategy and approach including:
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.