How Mobile Behavior Is About To Change Your Company’s Valuation
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
Sears CEO Lampert Blogs to Defend his Company
In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.
4 Ways Social Media can Boost your Manufacturing Operations
As manufacturers transition into digital organizations, they'll likely have to take a stronger interest in their social media.
Why CEOs Should Care About—and Manage—Their Online Reputations
Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.
CEOs on Social Media: Advertising Expert Phillip Crowe Shares his Tips
To tweet or not to tweet? It's a question that may occasionally nag at the minds of the thousands of American CEOs who aren't on social media yet—but suspect they probably should be.
More CEOs Are Using Social Media—but Are They Getting it Right?
Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.
5 Lessons in Social Media for Mid-Market CEOs
Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.
11 Ways CEOs Can Use Twitter to Build Their Company’s Brand
The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?
4 Reasons Why CEOs Should Have Their Own Web Presence
You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company.
How to Survive the “Customer Apocalypse”
Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.