In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.
As manufacturers transition into digital organizations, they'll likely have to take a stronger interest in their social media.
Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.
To tweet or not to tweet? It's a question that may occasionally nag at the minds of the thousands of American CEOs who aren't on social media yet—but suspect they probably should be.
Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.
Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.
The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?
You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company.
Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.
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