Leverage Your Team For More Impact On Social Media
When you’re trying to operate lean, marketing budget is often the first to go, so it becomes critical to get the most you can out of what you can. The answer? Engage your team and track KPIs.
When you’re trying to operate lean, marketing budget is often the first to go, so it becomes critical to get the most you can out of what you can. The answer? Engage your team and track KPIs.
Operating a company in a politically divided America has risks, but those risks can be managed—and potentially used to further your brand. A guide.
When your company wounds a customer in a high-profile way, the stakes couldn’t be higher for your brand in 2019. AMC Theaters’s CEO offers up a case study how to apologize effectively.
Silicon Valley investor Roger McNamee, one of the earliest investors in Facebook, weighs in on the FTC’s $5 billion fine for Facebook and the multiple investigations into potential anti-trust violations by the largest companies in technology.
In a world where word of mouth spreads at the speed of mobile, opinions matter more than ever.
In what seems to be part of a last-ditch effort to keep the jackals at bay while other retailers are being devoured around his iconic company, Sears CEO Eddie Lampert has embarked on an aggressive social-media strategy to castigate Sears’ enemies and explain his strategy.
As manufacturers transition into digital organizations, they’ll likely have to take a stronger interest in their social media.
Typed your name into a search engine lately? If you haven’t—and if you don’t do so regularly—you’re doing yourself and your company a grave disservice.
To tweet or not to tweet? It’s a question that may occasionally nag at the minds of the thousands of American CEOs who aren’t on social media yet—but suspect they probably should be.
Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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