Social Media

CEOs on Social Media: Advertising Expert Phillip Crowe Shares his Tips

To tweet or not to tweet? It's a question that may occasionally nag at the minds of the thousands of American CEOs who aren't on social media yet—but suspect they probably should be.

More CEOs Are Using Social Media—but Are They Getting it Right?

Marketers and event management strategists have been telling CEOs for some time that they need to get used to the new era of social media and embrace it. Some high-profile business leaders have finally started to take their advice.

5 Lessons in Social Media for Mid-Market CEOs

Hundreds of CEOs today use social media, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. However, social-media use by mid-market companies often can be a tougher path for CEOs and owners than it is for their counterparts at other companies, because larger firms have more marketing resources, while startups tend to be founded by young and typically tech-savvier individuals and have much less management hierarchy.

11 Ways CEOs Can Use Twitter to Build Their Company’s Brand

The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?

4 Reasons Why CEOs Should Have Their Own Web Presence

You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company.

How to Survive the “Customer Apocalypse”

Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.

Social Media & the B2B CEO

What can the likes of Facebook, Twitter and Tumblr do for your company?

Leveraging Social Media to Collaborate with Employees and Customers

If you’re not speaking for yourself, others will speak for you.

Tweeter-in-Chief: When CEOs Start Twittering, Look Out

CEO are under pressure these days to appear “authentic,” reports The Wall Street Journal’s Leslie Kwoh and Melissa Korn, but using social media—with its demands for quick, unscripted messages—poses risks for the unsuspecting boss.

CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.
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CEO1000

CEO1000 Tracker Full List

From the schools they went to to the types of companies they run, CEO1000 is tracking the trends among the CEOs of the 1,000 largest U.S. companies.

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CEO CONFIDENCE INDEX

CEO Confidence Falls On Growing Trade War Worries

President Trump's trade policies are dividing CEOs.
Our monthly review of CEO Confidence reveals that geopolitical concerns, like trade wars, are causing many business leaders are causing them to be pessimistic in an otherwise buoyant environment.
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BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Are you looking to relocate or expand? Evaluate each state's strengths with Chief Executive's 2018 Best & Worst States for Business.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.

EDITOR'S PICKS

President Trump's trade policies are dividing CEOs.

TrumpTrade: How Trump’s Trade Policies Divide CEOs

CEOs across the nation may be near-uniformly thrilled with the GOP tax cuts and regulatory rollback. President Trump’s trade policies are another story.

CEO Guidelines For Speaking Out On Controversial Issues

When it comes to successfully extolling your purpose or speaking out on politics, there’s a right way and a wrong way. Here are six guidelines to get you started.

It’s Time For The CEO To Own AI As A Strategic Imperative

To ensure companies achieve the full potential of AI – and to mitigate its potential risks – CEOs cannot relegate AI strategy to IT departments.

CEO Pay: It Has Little to Do With What the 200 Best-Paid CEOs Earn

The problem is that looking at CEO pay by looking through the lens of the top 200 best-paid CEOs tells you nothing about most CEO pay.