An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.
Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create "group-then-go" charters. How will mobile communication change air travel?
With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'
As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising...
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