Social Media

Tweeter-in-Chief: When CEOs Start Twittering, Look Out

CEO are under pressure these days to appear “authentic,” reports The Wall Street Journal’s Leslie Kwoh and Melissa Korn, but using social media—with its demands for quick, unscripted messages—poses risks for the unsuspecting boss.

CEOs and Social Media

Social media involvement is deepening quickly at most companies. Ford already is spending about 25 percent of its mammoth marketing budget to leverage its early auto-industry leadership in social media. And the overall trend is clear: Social media investments are gaining an average of 5 percent this year while companies are typically cutting at least 5 percent from print, television and outdoor advertising budgets.

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.

How Social Networking Will Change Air Transportation

Delta adopts social networking to enhance group travel, and the private jet charter industry uses social networking to create "group-then-go" charters. How will mobile communication change air travel?

Should CEOs Use Social Media?

With over 150 million Americans using social networks, it has become imperative for businesses to adopt these platforms as well. There are distinct leadership, learning, business benefits to jumping on the bandwagon. The debate is not about 'when' but 'how.'

Why Social Media is Good for Advertising?

  As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising...
- Advertisement -
- Advertisement -

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

CEO Optimism Ticks Up In August, As More Businesses Predict A 2021 Recovery

A survey of nearly 500 U.S. CEOs shows an increasing number of companies planning for renewed growth in the months ahead—if the nation comes together to overcome the challenges of Covid.