Tech Companies Rule in Global Brand Rankings
CEOs benchmarking the success of their brand should look no further than the tech sector, which has dominated an assessment of the world’s 100 most valuable logos.
CEOs benchmarking the success of their brand should look no further than the tech sector, which has dominated an assessment of the world’s 100 most valuable logos.
The multi-functionality of smart watches makes them a good fit for busy CEOs, but the latest options—some of which will make their debut this week at the Baselworld Watch and Jewellery Show in Basel, Switzerland—have a different twist. That is, manufacturers of luxury watches have jumped on the smart watch trend, melding smart watch innovation with high-end features typically found on more traditional luxury timepieces.
Racing past red flags to introduce a new product or service invariably backfires. Here’s how to get the launch process right.
CEOs need to be wary of exactly how much they can expect from advancements in the capabilities of the underlying batteries themselves and make sure their R&D honchos are playing it straight with them.
How Derma Sciences’ Edward J. Quilty turned a one-product wonder into a dominant player in its field
How does BioSante, a small pharmaceutical company that took in $2.5 million in revenue in 2010, expect to compete in the multi-billion dollar pharma industry? By being patient, outlasting the pharma giants, and introducing a new drug to fill a gap in the market.
For the Mondavi brothers, the cup is definitely half full.
Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee who
Most customers don’t really know what they want next, but one thing is for sure – they have a list of problems that they are
Bose says it’s been able to innovate better than public companies.
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