The multi-functionality of smart watches makes them a good fit for busy CEOs, but the latest options—some of which will make their debut this week at the Baselworld Watch and Jewellery Show in Basel, Switzerland—have a different twist. That is, manufacturers of luxury watches have jumped on the smart watch trend, melding smart watch innovation with high-end features typically found on more traditional luxury timepieces.
CEOs need to be wary of exactly how much they can expect from advancements in the capabilities of the underlying batteries themselves and make sure their R&D honchos are playing it straight with them.
How does BioSante, a small pharmaceutical company that took in $2.5 million in revenue in 2010, expect to compete in the multi-billion dollar pharma industry? By being patient, outlasting the pharma giants, and introducing a new drug to fill a gap in the market.