Fashion and energy CEOs, however, should beware. It appears that a slowdown in the Chinese economy has diminished the value of luxury clothing and oil brands.
Apple has retained its top spot in New York-based consultancy Interbrand’s annual assessment, growing the value of its brand by 5% in the past year to around $178 million.
Google has again come in at number two, with its brand value growing by 11% to around $133 million, while Coca-Cola rounds out the top three with a brand worth around $73 million.
The consultancy rates brands by combing three factors: the financial performance of a company’s products and services, the role brands play in influencing customer choice and the ability of the brand to command a premium price.
“Technology brands are expanding further into people’s lives—and deepening their roots,” said Johnny Trinh, technology director at Interbrand.
“As internal product innovation slows down for some, we’ve seen a large shift in the landscape, with brands developing a reliance on developer communities, active followers and acquisitions to grow their offerings.”
Facebook was the fastest-growing brand on the list, jumping in value by 48% in the past year to take the 16th position. Electric car company Tesla Motors was a notable new addition, taking the 100th spot.
Shell, meanwhile, was the only energy company to make the top 100, coming in at 92nd place, and its brand value had tumbled by 17% in a year to around $4.6 million.
Oil companies are currently weathering a sharp drop in profits owing to tumbling oil prices, sent lower by a global supply glut in economic slowdown in China, the world’s biggest energy consumer. Sales of luxury products have also come under pressure in China since the government moved to stymie corruption by cracking down on gift-giving by officials.
Luxury fashion brands Ralph Lauren and Prada were also among some of the biggest decliners in this year’s survey, although retail brands more broadly were the fastest-growing sector, led by companies such as Amazon, eBay and Ikea.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
0
1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
