As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways.
Guy Halfteck, a former commander in the Israeli navy who earned a Ph.D. from Harvard University in game theory, had always been intrigued by what he saw as a core problem facing companies: how do you identify the best people to hire? He created Knack to help companies do just that.
Before making big investments in people, technology and processes for data projects, find companies similar to yours and look at analytic approaches that have worked.
Factory equipment is becoming increasingly Internet-enabled (part of the much referenced “Internet of Things” or “IoT”), and digital technology is helping engineers improve turnaround and uptime, while giving companies more tools to improve delivery time forecasting and saving hundreds of thousands of dollars in production waste, loss productivity and energy.
When CEOs look to the VP of sales for a report on the latest results, volume and growth are the usual metrics discussed. But these two points don’t necessarily link sales with strategy. That requires better metrics, for a variety of reasons.
Is your organization using predictive analytics to improve the development of your staff, and then linking this data to business performance? If not, it is time to consider the question with some seriousness, because predictive analytics is already being used in your organization in the areas of sales, operations and finance. Using it in the context of fostering learning and development within the organization can create competitive advantage.
How smaller companies are becoming increasingly sophisticated about analyzing multiple forms of data.
Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now...
Key Takeaways Companies considering adopting advanced business analytics should: Determine precisely what analytical tools the company needs Weigh the advantages of buying versus building Assess your ability to...
An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.