Big Data/Analytics

Six Ways Big Data Could Damage Your Business—and What to Do About It

As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways.

HR Meets Big Data: How Analytics Are Helping Companies Identify and Develop Top Talent

Guy Halfteck, a former commander in the Israeli navy who earned a Ph.D. from Harvard University in game theory, had always been intrigued by what he saw as a core problem facing companies: how do you identify the best people to hire? He created Knack to help companies do just that.

Gaining Inspiration for Data-Driven Innovation From Peers

Before making big investments in people, technology and processes for data projects, find companies similar to yours and look at analytic approaches that have worked.

Live Data Is Improving Efficiency and Productivity on the Shop Floor, but There Are...

Factory equipment is becoming increasingly Internet-enabled (part of the much referenced “Internet of Things” or “IoT”), and digital technology is helping engineers improve turnaround and uptime, while giving companies more tools to improve delivery time forecasting and saving hundreds of thousands of dollars in production waste, loss productivity and energy.

How to Focus Your Sales Team on the Right Effectiveness Metrics

When CEOs look to the VP of sales for a report on the latest results, volume and growth are the usual metrics discussed. But these two points don’t necessarily link sales with strategy. That requires better metrics, for a variety of reasons.

The Impact Of Predictive Analytics On Staff Development And The Bottom Line

Is your organization using predictive analytics to improve the development of your staff, and then linking this data to business performance? If not, it is time to consider the question with some seriousness, because predictive analytics is already being used in your organization in the areas of sales, operations and finance. Using it in the context of fostering learning and development within the organization can create competitive advantage.

Getting Smart With Big Data

How smaller companies are becoming increasingly sophisticated about analyzing multiple forms of data.

Unlocking the Power of Social Data

Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now...

Analyze This!

Key Takeaways Companies considering adopting advanced business analytics should: Determine precisely what analytical tools the company needs Weigh the advantages of buying versus building Assess your ability to...

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.