Getting Smart With Big Data
How smaller companies are becoming increasingly sophisticated about analyzing multiple forms of data.
Unlocking the Power of Social Data
Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now...
Analyze This!
Key Takeaways
Companies considering adopting advanced business analytics should:
Determine precisely what analytical tools the company needs
Weigh the advantages of buying versus building
Assess your ability to...
How to Mine Social Media Customer Feedback Intelligently
An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.
Tying Social Software to Business Metrics that Matter
Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.
Customer Information
Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key...
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