Big Data/Analytics

Getting Smart With Big Data

How smaller companies are becoming increasingly sophisticated about analyzing multiple forms of data.

Unlocking the Power of Social Data

Your organization’s social marketers are the gatekeepers to a channel with the freshest, most relevant consumer data available. More than 1.4 billion consumers now...

Analyze This!

Key Takeaways Companies considering adopting advanced business analytics should: Determine precisely what analytical tools the company needs Weigh the advantages of buying versus building Assess your ability to...

How to Mine Social Media Customer Feedback Intelligently

An Accenture report says three fourths of businesses don’t know what their customers are saying about them and 31 percent don’t measure the effectiveness of social media. Here’s how to use social media intelligence, intelligently.

Tying Social Software to Business Metrics that Matter

Many companies are interested in implementing (or already have implemented) social software in an attempt to streamline processes and increase employee communication. Often times, however, the new software is not integrated across the company in a way that makes it useful and lasting.

Customer Information

Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key...
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CEO CONFIDENCE INDEX

CEO Confidence Continues To Climb In January

Chief Executive’s latest poll of more than 230 CEOs finds optimism in 2021 business conditions on track and steady after the tumult of 2020.