Establishing a strong online advertising presence would seem like a no-brainer to most CEOs these days, whether they're running companies that are large or small, customer-facing or business-to-business.
It appears that older folk are finally warming to online shopping, at least for luxury goods, providing further evidence that CEOs who aren't investing in their digital strategies risk losing touch with their entire client base.
CEOs who need big, fast digital pipes—and, increasingly these days, that could be just about anyone—are looking closely at metro areas that can hook them up with 1-gigabit broadband networks ranging from Chattanooga, Tenn., to Dublin, Ohio, to Detroit. But near the Orlando airport, the 11-square-mile Lake Nona development represents one of the single most concentrated areas of 1-gigabit bandwidth in America, and the rapid development of this sunny economic enclave is ratifying investors’ decisions to “build it and they will come.”
More CEOs and company founders are being lured to “smart” cities that have built fast fiber-optic networks, highly digitally connected municipal-government infrastructures, expectations that they will stay at the forefront in business-supporting technologies—or some combination thereof.
Ever-more sophisticated data analytics technologies for manufacturers are emerging to better predict failures before they happen, analyze operational decisioning and optimize performance in real time.
The chief executive officer of the United States of America now has a Twitter handle. Should every CEO and company chief have the same? Many CEOs already do, but are you using it effectively, in a way that benefits the company and builds the brand?
Over the past few years, there has been a significant shift in mid-market firms’ use of online marketing. More and more firms are looking to online tools like content marketing, social media, search engine optimization, email marketing and more to connect with prospective clients and nurture leads. But why should you, as the CEO, care about online marketing? The reason is, because it impacts your firm’s bottom line.
B2B companies have typically operated in relationship-based models with customers offline. However, more are moving toward offering online purchasing. To build a solid presence in this new environment, B2B companies can learn a great deal from their B2C counterparts.
CEOs across retail verticals are still trying to figure out how to resist, leverage or simply cope with the increasingly transformative power of e-commerce.
eBay’s John Donahoe Eight years into her tenure as eBay CEO, Meg Whitman called her former Bain & Co. colleague, John Donahoe, to interest him...