Chief Executive Research surveyed 1,631 companies in April thru June of 2018 about their fiscal 2017 and 2018 compensation levels and practices. Detailed data from this survey is analyzed and presented in our acclaimed annual CEO & Senior Executive Compensation Report for Private Companies.
We received detailed data about compensation packages for CEOs and nine other senior executive positions, as well as comprehensive information about each company’s executive compensation policies and practices. The substantial response provided meaningful data for companies across revenue ranges, industries, regions, ownership types and levels of profitability.
While most data sources on CEO compensation focus on large public companies, our research brings real-world insight into the compensation of CEOs of the approximately 6 million private companies in the U.S., not just the S&P 500.
We invite you to consult the full report for complete compensation data broken down by company demographics and performance.
2017 CEO Compensation
The average private company CEO total compensation package for 2017 was $2,213,679, but the median was a more modest $350,622. These figures include base salary, bonus, equity appreciation, new equity/option grants, benefits and perquisites. The average total compensation figure is significantly higher than the median total compensation, as CEOs at the largest private companies have pay packages substantially greater than those of smaller companies. In addition, a small number of CEOs in our study had liquidity events (their companies were sold or revalued), which drove up equity gains in the top 10th percentile.
2017 Total Compensation for CEOs in Private Companies
The median cash compensation (base salary and bonus) was $321,022—91.6% of the total compensation package—and the “at risk” portion (i.e., bonuses and incentives) was $71,022 or 28.4% of their base salary. For this year’s median survey participant, this represented a 0.0% increase in both their salary and bonus vs. the prior year, while top-quartile CEOs enjoyed a significant increase in both their base salary and bonus—3.25% and 5.50% respectively.
Change in CEO Salaries and Bonuses in 2017 vs. Prior Year
The vast majority of CEOs in the study did not record any equity appreciation over the past year, nor did they receive any new in-the-money options or equity grants. Median 2018 base salaries are flat with 2017 overall, but median bonuses are expected to increase to $90,000, for a cash compensation increase of 5.9% overall.
CEO Compensation is Highly Correlated with Company Size and Success
Private company CEO compensation is very highly correlated with the size of the company, both in terms of revenue (as the next chart demonstrates) and number of employees. The larger and more complex an organization, the more substantial the compensation package provided to the CEO. The mix between base salary and at-risk compensation (bonuses and incentives) also shifts dramatically by size of company (as well as by other variables such as industry and type of ownership).
The median total compensation package for CEOs of companies with revenues of $1 billion+ is more than five times that of CEOs whose companies generate between $100 and $250 million in revenues. The median CEO running a company with between $10 and $25 million in revenues earned 52.9% of the total compensation of the median CEO leading a company with revenues of $100 to $250 million.
CEO Compensation Also Varies by Ownership Type
There are various private company ownership types: sole proprietorships, partnerships, family businesses, employee-owned, private group of outside investors (e.g. angel investors), private equity owned and venture capital backed. CEO compensation differed substantially based on ownership type:
CEOs of private equity owned companies had the highest total compensation packages overall, with a median compensation package 87.7% higher than that of sole proprietor CEOs. While the differentials between the compensation packages at different ownership types are significant, some of this difference is also attributable to average company size by ownership type. For example, as detailed in the full report which breaks out compensation of CEOs at the various ownership types by company revenues, among companies with more than $100 million in revenues, CEOs that run sole proprietorships earn only 3.5% less than their private equity owned counterparts. A similar situation occurs with CEOs of venture capital backed companies that have revenues between $10 and $99.9 million—the median CEO of a venture capital backed company earned 90.8% of the median CEO running a PE-backed company in this size range.
CEO Compensation by Industry
As expected, there were significant differences in compensation by industry – and significant changes from the prior year. While Wholesale/Distribution, Energy/Utility, Construction/Mining, Consumer Products Manufacturing and Real Estate had the highest median CEO total compensation the year before (in that order), in 2017 median CEO compensation packages were highest in Financial Services, Transportation, Real Estate, Construction/Mining, and Technology. The strong stock and real estate markets contributed to increases in bonuses and equity gains in those industries. Transportation and Tech also had very strong years in 2017 which led to higher bonuses and equity compensation in those industries as well.
As with ownership types, some of the variances by industry are driven by differences in median company sizes by industry. In smaller companies (less than $10 million in revenue), Financial Services and Health-Pharma CEOs had the highest median CEO compensation packages. In mid-market companies with $10 to $99.9 million in revenues, the second highest level behind Financial Services went to Real Estate CEOs.. Among larger companies with over $100 million in revenues, Tech CEOs were among the highest remunerated, along with the following:
2017 CEO Total Compensation for Companies with $100 Million+
in Annual Revenues Across Top 6 Industries – Median
The full report provides compensation details for CEOs in 20 industries.
Senior Executive Compensation
As expected, compensation also varies among other senior executives by job title and areas of responsibility. After the CEO, the most highly compensated senior executive position was the President, with a median total compensation package of $262,000, followed by the senior operations executive (COO), with a median total compensation package of $223,500.
2017 Median Compensation of Other Senior Executives in Private Companies
Consistently with prior years, most chairmen in our survey received relatively low compensation. In fact, their median base salary was $75,000 in 2017. The majority of Chairmen in private companies don’t work full time in their companies but own substantial equity positions; therefore, many forego cash compensation and prefer to take owner’s dividends.
There were significant variations for compensation in the above titles depending on how the data was sliced: company size, industry, ownership type, growth, profitability and other factors. For example, R&D heads were among the highest paid executives in venture capital backed and select industries. The complete breakdown of how senior executive compensation varies by these factors is available in the full report.
Compensation Best Practices
Compensation is a strategic tool that can be used to align a company’s most important talent with the overall business strategy. Properly crafted, an executive compensation plan can help attract top-notch talent, retain best performing executives, motivate the leadership team to succeed and align their activities to help ensure the company’s goals are being reached.
The best performing companies use incentive-based compensation to achieve their goals. However, 65.6% of companies with under $50 million in revenues do not have formal long-term incentive plans — and 40.5% of companies with over $100 million in revenue (which one would expect to be more “sophisticated) do not either. Among companies that do have a formal long-term incentive plan, only 35.5% use performance-based vesting in their plans, as opposed to 64.5% who use only time-based vesting. Further, more than half of private companies do not have their company value appraised at regular intervals, meaning senior executives have no idea what their equity-linked incentives are truly worth.
Based on our comprehensive research, most private companies spend a significant amount of money on executive compensation, but they are not spending it optimally as a strategic tool. There is great leverage in refining one’s executive compensation programs to align key executives’ incentives for outstanding vs. average performance.
For More Information
More detailed information (including quartiles) on base salaries, bonuses, equity grants and gains, benefits, perks and company compensation policies and practices, as well as how these elements vary by company size, industry, ownership type, geographic region and other key variables, is available in the full report.
For additional information about the 2018-2019 CEO & Senior Executive Compensation Report for Private Companies, please visit CompReport.ChiefExecutive.net.
If you have any questions about the research or the report, feel free to contact our research director Melanie Nolan at [email protected]
Read more: Executive Compensation: To Compete, You Need to Update Your Incentive Program Annually