CEO2CEO Summit 2014:
Growing Your Business in Uncertain Times

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Coyote Logistics’ Jeff Silver, Univar’s Erik Fyrwald, and Rush Trucking’s Andra Rush

Panel Discussion
HOW TO MANAGE VALUE NETWORKS FOR SUPERIOR PERFORMANCE

CONCEPT: Three panelists offer insights on how CEOs can improve their supply chains

JEFF SILVER, CEO, COYOTE LOGISTICS
“To run a supply chain effectively, you need a coordinated leader heading up manufacturing, warehousing, distribution and transportation. If you try to do any one thing without considering the others, you will be in bad shape. One of our clients called us to complain about our detention charges—which is when you start charging by the hour after a truck sits for two hours waiting to get loaded. He said, ‘This is ridiculous.’ I said, ‘I agree. If we never charge you a penny in detention, that would be wonderful. Let me send an engineer in to look at your process. But you have to promise me that you’ll be able to implement change.’ Because if transportation is getting billed for $1 million for detention, but they can’t turn around and bill production for not getting the trucks loaded, it’s all fruitless. Nothing will change.”

“You can’t be optimal with logistics without strong analytics.”

ERIK FYRWALD, CEO, UNIVAR
“You can’t be optimal with logistics without strong analytics. Three years ago, we distributed almost $10 million of product with thousands of trucks and individuals’ making decisions about how to dispatch them. You can’t imagine how sub-optimal that was compared to working with computers and algorithms.

“Look at how the best-in-class in your industry handle logistics. We visited FedEx and UPS to look at their processes and what we could learn from them. It’s also important not to be afraid of forging alliances with companies that can help you rather than trying to do it all by yourselves.”

Keep it simple...if you overcomplicate, you can destroy your business overnight.” —ANDRA RUSH, RUSH TRUCKING
Keep it simple…if you overcomplicate, you can destroy your business overnight.” —ANDRA RUSH, RUSH TRUCKING

ANDRA RUSH, CHAIRMAN,
RUSH TRUCKING,
DETROIT MANUFACTURING SYSTEMS

“Keep it simple, but streamline is our solution to success. We do our own analytics. When I first started out, we had a business partner from France. They said they were experts at [analytics], but using their system was far too complicated. It was a bit like saying. ‘We want to go from New York City to LaGuardia airport but we want to use a spaceship and so we need to send a rocket scientist in case something goes wrong.’ We had 20,000 backflush errors in three weeks. If you overcomplicate, you can destroy your business overnight.”

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