‘Chief Growth Officer’ Title Catches On as a Way to Battle Growth Challenges

In view of that, she said, Clouse “is the ideal leader for this new position, with proven success across global categories as well as in regional and country-operating roles in both emerging and developed markets.”

“The creation of the chief growth officer role ensures that growth remains at the forefront of our company strategy.”

Among other places, the new C-level position seemed to catch on first in the advertising-agency world. That’s not surprising given that marketing agencies tend to press the creative edge in everything they do; that the Great Recession really whacked advertising spending and the ad industry; and that many advertisers are continuing to look for ways to disintermediate agencies in various ways. All of those factors create conditions that favor new ideas such as charging a single C-level officer with sparking and overseeing all business-growth initiatives.

Lowe and Partners recently created the new role of global chief growth officer and filled it with Naomi Troni, poaching her from Havas Worldwide after 10 years. The hiring of the senior marketing and business-development executive came after Lowe and Partners, owned by Interpublic Group of Cos., merged with Campbell Ewald and then acquired a digital-marketing shop.

“Now [that] we’ve got our act together, I felt we needed someone who could drive business development and with a particular focus on America for Lowe,” Michael Wall, global CEO of Lowe and Partners, said about Troni and her new job.

Have you or would you consider a chief growth officer? We’d be interested in hearing whether this is an idea that would work for your company. Add your comments below.