The CEO’s Playbook For Growth In An Uncertain Economy
April 29, 2025
Long before he became Europe’s top badminton player and the founder of Summize—an AI-powered platform revolutionizing contract management—Tom Dunlop learned a powerful lesson from his father: You can manage the unpredictable through preparation.
“The difference at the top level—the elite top percent—is how you control the uncontrollables,” Dunlop shared. “It’s the mentality and how you react.”
In business, much like in sports, there’s always someone bigger, faster or better-funded. But standing still isn’t an option.
“If there’s always someone better or bigger than you, you can’t just accept it—you have to keep innovating,” he said. “That’s why part of our strategy is to never stay still. We embrace the underdog mentality and use it to fuel our growth.”
For business leaders, Dunlop’s message is clear: preparation and resilience separate the good from the great. In this episode, he shares key insights, including:
• Use customer feedback wisely. While valuable, businesses should stay focused on their vision rather than trying to please everyone.
• Prioritize progress over perfection. Avoid getting distracted by setbacks or small imperfections—great companies stay focused on long-term success.
• Keep a competitive edge. Dunlop keeps a “black book” to track ideas, potential obstacles, and strategies to anticipate challenges before they happen.
“In badminton, you’re already thinking three or four shots ahead. It’s the same in business,” said Dunlop. “You must anticipate moves, market shifts, and unexpected challenges.”
The best leaders don’t just react to change—they prepare for it. How well are you controlling the uncontrollables?
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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