Remembering What’s Timeless With Amway CEO Michael Nelson
April 22, 2025
When Swen Nater, a Dutch immigrant who didn’t make the starting lineup of a basketball team until junior college, was recruited by UCLA to play basketball, the school’s legendary coach John Wooden promised the seven-foot-tall Nater two things. “First, he promised that if I came to UCLA, I would not play very much because the guy ahead of me was Bill Walton, the best player in the country,” recalled Nater in this episode of Corporate Competitor Podcast. “Second, he promised I would compete against the best player in America every day in practice, and learn the fundamentals that I’d need.”
Nater did what any savvy and hungry young person would do and took Wooden up on his offer. He received a scholarship to an excellent university, where he earned a bachelor’s degree, but more importantly, he got a long-running seminar with the greatest educator college sports has ever produced. It was this latter education that changed his life forever.
In his 25+ year Costco career, Nater has enjoyed many occasions of putting Wooden’s wisdom to work in a business setting. But Nater confesses it always comes back to teaching. “If we’re talking about leadership and being a manager of people, a leader has to be a teacher, somebody who can get information across to somebody else, and it gets implemented, it makes a difference.”
“As Coach used to say, ‘you haven’t taught until they have learned.’”
Teaching is a broad concept, to be sure, but Wooden’s methods were very specific, not to mention successful. Here are some highlights Nater offers in the podcast.
YOU WILL LEARN:
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General’s Retreat at Hermitage Golf Course
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