A Chief Executive Exclusive Event

Leading Through Inflation

A Playbook for What’s to Come

Live Event Recorded on Thursday, March 24, 2022

There is no more urgent need for business leaders right now than to get ahead of inflation.

In the last few decades, corporate leaders have been spared the tremendous difficulties that come with trying to drive a business in an inflationary period. Few—except for the most long-tenured board members—likely have any memory of how to do it at all.

The dire effects of inflation happen quickly and a recession—which could soon result from Fed action to rein in an overheating economy—compound its effects.

Inflation consumes cash, eats margins and lulls managers into a false sense of security as inflated revenues rise. A company’s situation can erode very quickly, leading to takeover or bankruptcy. Those who react slowly or choose the wrong strategy and tactics will be weakened. But, those who are fast to react and flexible in their approach can not only survive but thrive in this challenging environment as they seize opportunities afforded by less nimble and smart competitors.

The key challenge is to grasp the reality and change your organization’s psychology. But how?

In this exclusive online masterclass, Ram Charan, one of the world’s most well-known and highly-regarded strategic advisors to boards and C-Suites, will offer his framework to prepare your company to battle both inflation and the potential for slowing growth—one of the most difficult tasks that will ever confront management.

ABOUT RAM CHARAN

Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 45 years working with many top companies, CEOs and boards. In the 1970s, Ram was hired by GE to develop a program to train their managers in how to lead through inflation, making him one of the few experts on the subject with practical experience in the world today.  

Ram has authored over 25 books since 1998 that have sold over 2 million copies in more than a dozen languages. Three of his books were Wall Street Journal bestsellers, including Execution, which he co-authored with former Honeywell CEO Larry Bossidy in 2002, which spent more than 150 weeks on the New York Times bestseller list. He also has written for publications including Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executiveand USA TODAY.

Ram will be joined by experts on pricing, cost-cutting and customer strategies.

Jonathan Byrnes

Author, Choose Your Customer: How to Compete Against the Digital Giants and Thrive and Islands of Profit in a Sea of Red Ink; Senior Lecturer, MIT

Adam Echter

Partner, Simon-Kucher & Partners



Jason Heinrich

Americas Performance Improvement Practice Head and Global Head of Cost Transformation Solution, Bain & Company

WHY ATTEND

CEOs

No one will face greater challenges in managing successfully in an inflationary environment than the CEO. You must not only oversee a major shift in the way the company does business, but also a major shift in the psychology of every manager. Ram will detail how to shift your activity, your focus and your strategy for what lies ahead.

CFOs

Cash is king in an inflationary environment and finance is the keeper of cash. The CFO’s role must change—fast, helping every member of the company understand not only how inflation will impact their own sales and operations, but also that of customers and rivals. Make sure you’re ready for this difficult chapter of your career.

Sales and Marketing Leaders

The single most critical problem managing for inflation is pricing. Often, sales and marketing have a psychological aversion to raising prices, the result of frequent customer kickback and demands for discounts. That psychology must change—and it can. You’ll learn to build courage, buy-in—and greater accountability—in your organization’s ranks.

CHROs

The phrase “people are our most valuable resource” will never prove truer than in the days, months and years ahead. Now is the time for you to bring a laser-sharp focus to the evaluation of senior people to ensure they fully understand the nature of the environment and are willing and able to take the offensive, adopting flexible strategies and tactics and, if necessary, sacrificing resources for the sake of the company’s overall situation. You’ll learn the essentials that CEOs and boards will need from HR—and strategies for delivering what’s needed.

Board Members

In an inflationary environment, the board of directors has an even deeper obligation to probe and understand the company’s value chain. As a director, you rely on the CEO and CFO to provide that information and you must be sure those leaders take the time and effort to educate the board. Are you prepared to ask the key questions needed to keep the business on track?

AGENDA

3-Hour Recording

Access this Session On-Demand

Ticket purchase provides access to the event video recording on-demand for 30 days.

Individual

Single pass
$695
$ 495
  •  

Purchasing for a group? Contact [email protected] for more ticket options.