Last Christmas, a security camera caught a FedEx courier casually throwing a carton containing a jumbo computer monitor over a six-foot fence. If you remember this incident, thank social media.
The video first found its way to YouTube, where it received more than two million views. Then, it went viral on Twitter and countless blogs. Local TV picked it up; and eventually the networks played it. Soon, Jay Leno and David Letterman were joking about the incident on late night TV. The country was having a conversation about the FedEx brand that company executives neither started nor desired.
For CEOs in the age of social media, the only question is this: Will the conversation take place with or without you? Either way, it will happen.
We are likely approaching a tipping point for social media in the enterprise. Today, many CEOs believe that social media is—at best—little more than window dressing and—at worst—a distraction for already over-stretched employees. But by 2013, an increasing number of CEOs will awaken to evidence that social media is where the most important conversations, internal and external, take place and that real business benefits can be realized by harnessing the relationship-building power of social media platforms.
The business case for social media is coming into focus. According to an analysis of 4,200 companies by the McKinsey Global Institute, social technologies stand to unlock between $900 billion and $1.3 trillion of value by 2016. Far from a mere time sink, social media can deliver a surprising boost to productivity, customer development, collaboration with partners, product design, branding and reputation-management across global organizations.
Firms that outperform their peers are 30 percent more likely to identify openness—often characterized by a greater use of social media as a key enabler of collaboration and innovation—as a key influence on their organization, according to an IBM study of 1,709 CEOs.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.
