MHPS’s Paul Browning On Using Location To Gain Competitive Advantage

Virtually all CEOs are grappling with how to attract the best and brightest to give their companies a competitive advantage. But when you’re in an industry as complex as energy and your signature product is “basically a jet engine that, instead of flying on a wing of an airplane, is on the ground being used to produce electricity,” as Paul Browning, CEO of Mitsubishi Hitachi Power Systems Americas, describes the company’s sophisticated gas turbines, the challenge of maintaining a skilled workforce becomes that much greater. “Even for our sales team, we tend to hire engineers or people with an engineering degree because even the sales process is very, very technical,” Browning explains.

It helps to be in a city that is growing nearly as fast as you are and that offers a steady stream of high-tech graduates to fill your pipeline. Given MHPS’s plans to collaborate with customers on artificial intelligence and low carbon technologies that will take the cost and carbon out of the electric power value chain, proximity to the country’s largest utility companies is a critical asset. In the five years since MHPS (formed as a joint venture of Mitsubishi Heavy Industries and Hitachi) settled in Lake Mary, Florida, Orlando has attracted dozens of established and startup tech companies, creating a thriving business community for greater growth in the near term. As Paul Browning explains in the following interview, when your strategic goals include competing with other industry giants like GE and Siemens, every competitive weapon counts.

Much has been made of the skilled talent shortage in manufacturing. As unemployment levels have reached new lows, how is MHPS tackling this?

We do have a very high technology product that requires a lot of people with strong technical skills, so one of our highest priorities is having access to great technical talent. We’ve been really pleased with both the quality and quantity of people available to us from local universities. We have a really strong relationship with University of Central Florida, for example. We have a large intern program, where students have an opportunity, while still in school, to work with us and get to know us and vice versa. We hire a lot of engineers from UCF.

One of the great things about Orlando is that we recruit people from all over the country and internationally as well and it is not difficult to convince people that a move to Orlando is a good thing. So that helps us attract talent, in addition to the great local resources. The other thing is, language skills are important for us, particularly Spanish and Portuguese, because we do a lot of business in Mexico, Central and South America, and the Caribbean islands so having people with language and cultural skills is important and the Orlando area is a good resource in that way, as well.

Do you think manufacturing has an image problem among younger workers who see it as 20th century industry rather than 21st century tech?

There are some forms of manufacturing where it’s getting more difficult to attract the top talent, but I don’t think we’re one of those. Our product is very high tech. I tell people all the time that we do the kind of manufacturing that you can’t afford not to do in a place like the U.S. or Japan. We have the type of manufacturing that interests people. We also recruit heavily from the military and we have a lot of U.S. veterans on our workforce—in fact, we have a factory in Georgia where over 20 percent of our folks are U.S. veterans—and we have a high veteran population here in Florida.

We do the kinds of things that people are really excited about doing, so we have not had a lot of difficulty attracting top talent. For one example, artificial intelligence is a huge part of the products we’re rolling out these days.

How are AI and IoT impacting your industry and your products?

We started doing Internet of Things before it was cool, so about 18 years ago, we started remotely monitoring all of our gas turbines around the world. A gas turbine is a special product that is running under very high temperature and pressure conditions and it requires a lot of maintenance activities to keep it running the way it needs to. These are also expensive products so the maintenance is actually pretty high dollar and for that reason we were some of the first to get into remote monitoring and diagnostics. Our devices are connected to a central remote monitoring center, which is in Orlando, and from there, we monitor everything in South America. That’s a really critical part of how we give our customers reliable operation and more affordable maintenance activities. With AI, the biggest thing is that we’re taking all that data we collect and automating some of the monitoring activity. That way, we can forecast little problems before they become big problems.

So these machines can tell you, “Hey, I’m about to have a problem”?

It’s even better than that. These days, the machine calls us and says, “I found a problem and I fixed it and I just wanted to let you know.” The other thing is, we’re right on the cusp of coming out with the autonomous power plant, which will not only be able to self-heal in some ways but also be able to plan its own inventory. It will have access to the customer’s ERP system and when it needs to schedule maintenance, it will also order the materials you’re going to need for that maintenance activity. So it knows what its needs are and how to get the resources it needs to solve problems. These power plants are becoming very, very intelligent.