New Sprint CEO Marcelo Claure Faces Great Expectations On His First Day

Outsiders say new chief executive Claure’s focus will be on attracting customers to Sprint—perhaps by reaching for the growing Hispanic market—while bolstering its financial performance and assuaging stockholders who saw their shares tumble 24 percent last week.

Sprint might not be No. 3 much longer, according to the boasts of John Legere, chief executive of No. 4 T-Mobile US Inc. Network improvements and aggressive marketing have allowed T-Mobile to narrow the gap quickly.

Predicting when or whether T-Mobile will surpass Sprint amounts to guesswork.

Still, Legere — expected to be Sprint’s new CEO had it managed the merger — laid down a challenge on Twitter last week as headlines trumpeted Claure’s appointment and Sprint’s merger abandonment.

Read more: The Kansas City Star


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