Close this search box.
Close this search box.

Raise Your Standards, Not Your Goals

© AdobeStock
In this edition of our Corporate Competitor Podcast, “team-made millionaire” Ed Mylett, author of The Power of One More, clarifies the common misperception about the relationship between our standards and our goals in determining success.

Baseball gave the young Ed Mylett his first taste of self-esteem and camaraderie, but it also gave him something just as important. “Baseball was the place where I learned I could outwork people and do better than I thought I could,” Mylett said in a recent episode of Corporate Competitor Podcast.

“When guys would show up and do batting practice, I would take one more round at the end of practice. When we took our lap at the end of the day, I’d do one more lap around the field. When we took our turns shagging fly balls, I’d shag for one more hour.”

Mylett’s work ethic enabled him to parlay his athletic skills into a place in Division 1 baseball at the University of the Pacific, where he led the nation in stolen bases. But the biggest lesson he learned came after formal education when a well-intentioned mentor showed him some tough love after Mylett had been repeatedly showing up late to meetings.

Recalled Mylett, “I was working at World Financial Group and someone said to me, ‘I love you. You’re a good man and I care about you, but this is not a standard you should live your life by. It’s disrespectful and speaks volumes about your personal conduct. If you can’t get to a meeting on time, how are you going to do business correctly?’”

Mylett learned his lesson both quickly and well–well enough, in fact, to go on to build WFG into one of the most prolific financial services businesses in the world. He took his learnings and passion for coaching to the ultimate level and authored two world-class books: Maxout Your Life: Strategies for Becoming an Elite Performer (2008) and the highly anticipated The Power of One More: The Ultimate Guide to Happiness and Success, due out June 1, 2022.

In his new book, Mylett discusses how he uses neurolinguistic programming to help leaders develop the kind of habits that promote positivity and higher personal and professional standards, including:

  • 6:00   Why you are one handshake away from achieving your dream.
  • 14:00  The reason why the people you spend time with determine your future.
  • 17:00  How to raise your standards, not your goals.
  • 28:00  The most important prerequisite for accountability.

“The truth is most of us can only expect to accomplish around 20 percent of goals,” noted Mylett, who believes that the one more mindset offers a check against that old enemy–bad habits. “In my books and my coaching, I tell people that if they focus on what they fear, the world will present a fearful face. But if they visualize their dreams and goals, these will appear everywhere they look.”

Check out the full Corporate Competitor Podcast interview archive and subscribe to new episodes.


  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events


    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)


    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.