Tag: branding

How Your Brand Can Drive Business Transformation

In this age of disruption, it’s too easy for many businesses to see themselves as if they are at a disadvantage–the phrase “legacy company” has almost come to imply “not that relevant.” Nothing could be further from the truth.

The Media, Greedy Lawyers And A Lesson In Brand Assassination

Like Reebok learned the hard way, LaCroix is understanding proactive brand management is an absolute must in 2019. If your company hasn’t figured it out, you have to be prepared to do more than build a brand, you need to defend it.

How Compelling Brand Stories Attract Game-Changing Leaders

To enhance your existing marketplace reputation, build your brand story over time through consistent internal and external communication. Here are three ways to start building an exciting, authentic brand story.

Brand Management: Lessons From Beyoncé and Reebok’s Diversity “Fail”

Andy Warhol said everyone gets 15 minutes of fame in their life. The social media version is that everyone will also suffer 15 minutes of shame. Just ask Reebok.

Resolve Your Brand’s Identity Crisis Before It Is Too Late

One of your biggest challenges as a business leader is making sure everyone is aligned around your brand's fundamental values. Your genius ideas mean nothing if no one can agree on how to seamlessly implement them.

The Learning Experience CEO: Focus On The Brand And Growth Will...

The Learning Experience has enjoyed double digit growth in its 16 years of existence. CEO Richard Weissman credits the company’s focus on driving brand recognition by green-fielding all its own products.

Who Really Owns Your Brand?

Each individual has a different interpretation of your brand based on his or her experiences and what he or she has heard other people say.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.