In this age of disruption, it’s too easy for many businesses to see themselves as if they are at a disadvantage–the phrase “legacy company” has almost come to imply “not that relevant.” Nothing could be further from the truth.
Like Reebok learned the hard way, LaCroix is understanding proactive brand management is an absolute must in 2019. If your company hasn’t figured it out, you have to be prepared to do more than build a brand, you need to defend it.
To enhance your existing marketplace reputation, build your brand story over time through consistent internal and external communication. Here are three ways to start building an exciting, authentic brand story.
One of your biggest challenges as a business leader is making sure everyone is aligned around your brand's fundamental values. Your genius ideas mean nothing if no one can agree on how to seamlessly implement them.
The Learning Experience has enjoyed double digit growth in its 16 years of existence. CEO Richard Weissman credits the company’s focus on driving brand recognition by green-fielding all its own products.
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