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Technology’s Impact on Business Innovation and Transformation: A CEO Roundtable

Will software soon be the lifeblood of every company?

Roundtable 1It’s no secret that technology has the potential to revolutionize virtually every type of business. We saw it with the decline of Kodak as digital photography went mainstream. Now we continue to observe technological changes come fast and furious to businesses of all sizes across all industries today, noted Wayne Morris, corporate vice president Microsoft Business Solutions, during a recent roundtable discussion held in partnership with Microsoft.

“We’re all looking at how to apply intelligent systems to business processes to make them more dynamic, agile, predictive and proactive,” said Morris, who pointed out that companies ranging from World Caribbean Cruise line and Walt Disney World to the mid-market UK restaurant supplier JJ Food Service are leveraging the capabilities of machine learning. “Disney theme park guests now wear its Magic Band, which is a way for visitors to get premium service as they walk around—but it also generates data on traffic flows and patterns so that Disney can manage the guest experience more effectively,” he notes. “Meanwhile, JJ Food is taking advantage of historical purchasing patterns and marrying that with the profiles of similar restaurants to make proactive suggestions on what its customers should be buying.”

“We’re all looking at how to apply intelligent systems to business processes to make them more dynamic, agile, predictive and proactive.” —WAYNE MORRIS, VP, MICROSOFT.”

At the heart of each of those examples lies the much-vaunted Internet of Things (IoT), or the networking of physical objects through the use of embedded sensors, actuators and other devices that can collect or transmit information via the Internet and Cloud services. Yet, it’s the next step of the process—analytics and application of those analytics—that truly offers potential. In fact, a recent McKinsey Global Institute report, The Internet of Things: Mapping the Value Beyond the Hype, put a value range of $3.9 trillion to $11.1 trillion per year in economic value by 2025 on that potential.

However, data must be amassed, sanitized and combined, then analyzed for useful patterns and anomalies in order to generate the kind of insights that can be integrated into real-time operations to gain efficiencies or provide market differentiation. While technology providers can be enablers and key partners in that process, companies themselves need to play a large part in finding and delivering on that value proposition—which is no easy feat, pointed out Jim McNerney, chairman of Boeing.

“The sensors have been put in place and we have data streaming off of airplanes—it’s the analytics part that remains the big challenge,” he notes. “Optimizing the use of an $800 million asset by improving performance, maintenance and predictability through data analytics is huge, but it’s a frontier that we’re really just beginning to dive into.”

That dive may ultimately be deeper than we imagine, noted Jay Walker, CEO of Walker Digital, who says that fueling business growth by collecting and analyzing data is just the beginning of technology’s potential impact on our future lives. “The big breakthrough, coming in the next decade or so, will be the movement of organics—the proteins and the bacteria in your body, for example—into the Internet of Things,” predicted Walker, who painted a picture of a future where the IoT expands into the IoT&L, or the Internet of Things and Lifeforms. “Fitbits and those kinds of sensors are really just the crudest Apple 2s of the modern age.”

But for the present, there remains a huge gap between technology’s potential benefits and what is actually being delivered, observed McNerney. “Our development costs continue to go up even though we have technology that should bring them down,” he pointed out.

Roundtable 3
Realizing the potential technology has to offer is still a huge challenge for companies like Boeing, Jim McNerney told participants.

Printing Potential
Many companies are looking to 3D printing as offering the most immediate opportunity for businesses. “A lot of our investment in software has been on design software that takes maximum advantage of additive manufacturing,” said Dr. Helmuth Ludwig, EVP, Siemens Product Lifecycle Management Software.

Boeing, too, is looking for ways to leverage 3D printing to speed the product design process and pare down on the whopping $50 billion in inventory it carries. “There are 4.5 million parts that go into a 777, and you can take very complicated parts and print them with 3D technology,” said McNerney, who noted that additive manufacturing is increasingly enabling manufacturing to combine production, process and design. “There’s a huge opportunity to lower both design and physical inventory costs if you can free some meaningful percentage of that 4.5 million from the constraints of the manufacturing process. That’s probably the single most important technology for us to focus on.”


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