Fifty-year-old Pablo Picasso painted La Rêve, a portrait of his 22 year old mistress, Marie-Thérèse Walter, on a single winter afternoon in Paris in 1932. On another afternoon, Steve Wynn, the Las Vegas mogul who bought the painting for $48 million in 1997, nearly destroyed it.
Barbara Walters and David Boies were staying at the casino and Wynn invited them to join him on the executive floor at 5pm for a private viewing of La Rêve. Because he suffers from Macular Degeneration, an incurable eye disease in which all central vision is lost, Wynn bashed his elbow into the canvas when he made a sudden gesture with his right hand, creating a 6-inch hole. For Wynn, who had arranged to sell the painting the day before to hedge fund magnate Stephen A. Cohen for $139 million, it was a total disaster.
Steve Wynn has a formidable talent for betting on long shots. He dropped out of Yale Law School to run his father’s bingo parlor and then moved to a backwater called Las Vegas where he is thought of as the Ralph Lauren of the casino world. He took a slot machine town and refurbished the skyline with modern luxury emporiums like the Mirage and the Bellagio. He brought in five star chefs and brand name health spas that transformed the desert city into an oasis of fantasy, a Disneyland for adults. Now that Vegas is settled, there are rumors that South Africa based online casinos will become in focus as the market expands there. Wynn’s secret was seeing possibilities beyond the reality.
“When dealing with a salacious crisis, it is imperative to recognize that for Wynn — and others — the worst is yet to come.”
When he damaged his painting, you didn’t hear wails of recrimination or excuses. He brought in a well known art restorer, a project that took years. The payoff finally arrived when Cohen bought it from Wynn for $155 million, the highest price paid for a painting at the time. For the casino boss, it was just another gamble against long odds.
Repairing La Rêve, which in French means “the dream,” is going to seem like a pleasant reverie compared to fixing his public image now.
It took place on yet another afternoon.
A recent Wall Street Journal article revealed allegations of sexual misconduct, more specifically, that he assaulted a female manicurist in 2005. She later received a $7.5 million settlement, a sum which became public gossip as a result of his very messy and very public divorce. The fallout has led to speculation about Wynn’s future as well as the company’s and has already cost shareholders several billion dollars, a sum that may be as unrecoverable as his reputation. His undergrad alma mater, University of Pennsylvania announced they will scrub his name from Steve Wynn Plaza as a result of the charges.
Was it entitlement bias? Insanity? Disregard for women? Ethical lapse? Was he as blind to his behavior as he was to his artwork? We may never know the answer to these questions. What we do know is that Wynn’s formidable instinct, the one that helped him make impeccable decisions about everything from art to building design, deserted him when he needed it most.
The revelations come at a very inopportune time, not to mention the new federal taxes on slot machine winnings on top of it all. The public can now add Wynn’s name to the cast of Weinstein, Spacey, and Lauer, a Mount Rushmore of sexual harassers. The board of Wynn Resorts didn’t take long to convene a special committee to review the matter. Although he refutes the charges, Wynn will face two undeniable obstacles in mounting a successful defense, at least in the public eye. The most obvious question is what did the board do when it learned about the settlement agreement? Second, what does the company do with a damaged chief executive and founder?
When dealing with a salacious crisis, it is imperative to recognize that for Wynn — and others — the worst is yet to come. Luck doesn’t change as in roulette, by watching and waiting and playing the odds. Infractions like these go viral on Facebook and Twitter and they will soon form a quorum where the storyline is as nuanced as Little Red Riding Hood meets the Big, Bad Wolf.
Wynn’s losing streak is only going to get worse.
Wynn Resorts is a public company, which means the board of directors answers to public shareholders, including pension funds that support widows and orphans. So it is imperative the company survives.
Standing between the company and a turnaround is a battalion of avengers taking aim at Wynn Resorts as a way of punishing Steve Wynn. There will be throngs of activists floating #MeToo signs outside the casino front door, they certainly won’t play today. Politicians are only too happy to remark on a Republican finance chairman’s shameful act during an election year. Regulators will launch investigations that will take years, and will find something the way an inspector always finds something in a restaurant’s kitchen. Employees by the dozen will complain about inequitable pay for women or allegations of sexual misconduct.
The onslaught is about to begin. Drastic changes are in order.
The company, if not the CEO, can surmount the challenges if your definition of winning is pension fund shareholders lose only a few hundred million instead of billions. In poker, it’s called being able to come back and play another day.
The moves are straightforward: Steve Wynn departs now and by his own locomotion rather than hang around until forced to abdicate. Then bid goodbye to the Wynn cronies on the board. Mount an aggressive PR campaign. Let those credentials become a firewall. Build a second firewall by naming a woman with impeccable feminist credentials to the board, like Hillary Clinton. Donate to women’s causes. Ignore accusations of huckstering. A big donation is always forgiven.
The worst thing that can happen to the shareholders and employees is the company will be under attack for a long while and if the powers that be deal with it incrementally, it will only add fuel to the fire.
The best thing is when new leadership emerges that plays the long game and isn’t afraid to take its lumps. That will inspire the team to move forward by moving fast.