Allen J. Morrison is a professor in the Thunderbird School of Global Management. Morrison previously served as CEO and director-general, senior advisor for global management education and executive education initiatives at Arizona State University. Before joining ASU in 2014, Morrison was professor of global management and the holder of the Kristian Gerhard Jebsen Chair for Responsible Leadership in the Maritime Industry at IMD. Professor Morrison was also director of the IMD Global CEO Center, which focuses on the challenges CEOs face while leading their companies in the global economy.
Like it or not, most CEOs are fighting a losing battle when it comes to social media. They are overwhelmed and bewildered. Many have decided to essentially withdraw and leave it to others to figure out.