Amit S. Mukherjee

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Amit Mukherjee is Professor of Leadership and Strategy at IMD business school. His book, The Spider’s Strategy, discussed the emergence of networked organizations. His next book, in process, is about the leadership of such organizations.

It’s Time to Do Away with SMART Goals

At the start of a new year, it’s typical for business leaders to set SMART (Specific, Measureable, Achievable, Relevant, and Timely) goals to revitalize or transform their businesses. However, two broad trends have fundamentally changed the business environment, making SMART less effective than it used to be in setting goals.
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