Author: Amit S. Mukherjee

It’s Time to Do Away with SMART Goals

At the start of a new year, it’s typical for business leaders to set SMART (Specific, Measureable, Achievable, Relevant, and Timely) goals to revitalize or transform their businesses. However, two broad trends have fundamentally changed the business environment, making SMART less effective than it used to be in setting goals.

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