Dara Treseder

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Dara Treseder is the chief marketing officer for Carbon, a leading digital manufacturing platform that helps bring game-changing products to market fast. Carbon is located in Redwood City, California.

To Become An Innovative Company, Pursue an Innovative Culture

Most companies acknowledge the importance of innovation, but few actually know how to be innovative. They don't realize that innovation must be a cultural imperative to truly succeed.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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