Jacob Parks
Jacob is Chief Operating Officer and Partner for Profitable Ideas Exchange and author of Never Say Sell.
It’s Time For Professional Services Marketers To Go Back To Zero
The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.
Services Firms: Stop Chasing New Clients
Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much
Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.