Jacob Parks

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Jacob is Chief Operating Officer and Partner for Profitable Ideas Exchange and author of Never Say Sell.

It’s Time For Professional Services Marketers To Go Back To Zero

The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.

Services Firms: Stop Chasing New Clients

Most firms will find that their time and energy is better spent on laying the foundation for deeper relationships with their current clients. Six ways to do that.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.