Jason Green and Dan Vucovich

Avatar
1 POSTS 0 COMMENTS
Jason Green is the CEO of The Cambridge Group, as well as the leader of Nielsen’s global Growth and Demand Strategy practice. His work focuses on developing customer-driven strategies, new product development, positioning, and consumer segmentation for consumer goods, retail and services industries.. Dan Vucovich is the former SVP, President U.S., The Hershey Company

How to Optimize Costs and Growth with Demand-Based Approaches

For many companies, cost-cutting efforts quickly translate into a competitive “race to the bottom” in which retailers, manufacturers and consumers alike all lose out on greater growth and access to exciting innovations. It’s a dangerous cycle, but it doesn’t have to happen.
- Advertisement -

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

Covid-19 Spikes CEO Involvement In Spending Decisions, New Study Finds

Investments carrying greater risk and increased scrutiny from board members and other stakeholders are both contributing factors.
- Advertisement -

BEST & WORST STATES FOR BUSINESS

Best and Worst States For Business

Looking to relocate or expand? Evaluate each state's strengths with Chief Executive's annual Best & Worst States for Business raking.

CEO OF THE YEAR

CEO of the Year

Once a year, we celebrate the achievements of a CEO, honored for his or her success in and dedication to business, shareholders and customers.