Jason Green and Dan Vucovich

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Jason Green is the CEO of The Cambridge Group, as well as the leader of Nielsen’s global Growth and Demand Strategy practice. His work focuses on developing customer-driven strategies, new product development, positioning, and consumer segmentation for consumer goods, retail and services industries.. Dan Vucovich is the former SVP, President U.S., The Hershey Company

How to Optimize Costs and Growth with Demand-Based Approaches

For many companies, cost-cutting efforts quickly translate into a competitive “race to the bottom” in which retailers, manufacturers and consumers alike all lose out on greater growth and access to exciting innovations. It’s a dangerous cycle, but it doesn’t have to happen.
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