Jason Green and Dan Vucovich

1 POSTS 0 COMMENTS
Jason Green is the CEO of The Cambridge Group, as well as the leader of Nielsen’s global Growth and Demand Strategy practice. His work focuses on developing customer-driven strategies, new product development, positioning, and consumer segmentation for consumer goods, retail and services industries.. Dan Vucovich is the former SVP, President U.S., The Hershey Company

How to Optimize Costs and Growth with Demand-Based Approaches

For many companies, cost-cutting efforts quickly translate into a competitive “race to the bottom” in which retailers, manufacturers and consumers alike all lose out on greater growth and access to exciting innovations. It’s a dangerous cycle, but it doesn’t have to happen.
- Advertisement -
- Advertisement -

FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

SUBSCRIBE TO CHIEF EXECUTIVE

Sign Up to Receive Chief Executive Magazine

Chief Executive’s publications are designed to help CEOs do their jobs better and run their businesses more effectively. Subscribe here.

CEO CONFIDENCE INDEX

In Poll, Majority of CEOs Say Hybrid Work Is Here to Stay for 2022. Full Virtual? Not so Much

Almost all the CEOs we surveyed in May say they will work in at least partially hybrid mode for the rest of the year—versus just 7 percent who said they'd be fully remote.