Jeff Grimshaw, Tanya Mann, Lynne Viscio and Jennifer Landis

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Jeff Grimshaw Tanya Mann, Lynne Viscio, and Jennifer Landis are principals at MGStrategy. For two decades they've helped leaders measure and manage culture as a source of competitive advantage. Their book is Five Frequencies: Leadership Signals That Turn Culture Into Competitive Advantage.

Why It Pays To Be Long-Term Greedy

Successful leaders calculate the ROI on their decisions and actions based on a time horizon that extends beyond the end-of-quarter.
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