Jeff Pedowitz
Jeff Pedowitz has over 25 years of experience leading successful B2C and B2B organizations. As founder and president of The Pedowitz Group, Jeff is responsible for setting the company’s vision and strategic direction along with managing all daily operations. Widely recognized as an industry expert and thought leader, he frequently writes and speaks on a variety of topics related to Revenue Marketing, demand generation, marketing operations and marketing technology. Connect with Jeff on LinkedIn or [email protected]
What CEOs Need To Know About The Ongoing Marketing Tech Debate
With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
The Marketing Tech ROI Meltdown: 3 Trends Impacting Financial Performance
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
Are You Riding The Marketing Tech Wave Or Being Pulled Under?
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
Marketing Tech Investment Trends For 2018
The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?
CEO’s Guide To Successfully Leveraging Marketing Tech
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Falls To Decade Low, But Few Predict Recession
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.