What CEOs Need To Know About The Ongoing Marketing Tech Debate
With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
With so much consolidation in the tech space, CEOs and CMOs are once again faced with the age-old dilemma – should an organization buy a suite or best-of-breed marketing solution?
Learn which marketing technology trends are impacting poor financial performance, and what CEOs can do to remedy problem areas.
Start thinking now about how you can prepare your business to harness emerging marketing technology and move to the front edge of the wave.
The role of marketing continues to change and everyone wants and expects an Amazon or Netflix experience. With so many options, where should smart CMOs (and CEOs) spend their budgets in 2018?
CEOs who embrace a deliberate approach and maintain a customer focus to their marketing tech investments and adoption will emerge as leaders in their respective industries.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.